Tue.Apr 25, 2017

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Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

Associations around the world face a common challenge — how to remain relevant and expand their footprint in their particular domain. Success depends on the ability to create value for their brand. In the past, they achieved this in part by selling continuing education content to members, either directly or indirectly through conferences and forums.

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Treat Your Volunteers Like Employees

Higher Logic

What if the way to motivate your volunteers to come back again and again is to forget for a moment they’re volunteers? What if, instead, the key is to recruit and treat your volunteers like employees? Many volunteer programs struggle with the same problem - getting a core group to return regularly. A lot of people volunteer at least once, but it doesn’t often turn into long-term commitment.

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26 Free Nonprofit Webinars for May 2017

Wild Apricot

Every month we compile the largest list of free nonprofit webinars. Here are 26 for May 2017.

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Virtual: A Day in the Life - Training Specialist

Virtual

1) WHAT DO YOU DO AT VIRTUAL? I’ve been a Training Specialist at Virtual for five-plus years, I’m part of a team that manages the coordination and administration of the Global Certification Programs for one of our largest clients, a security standards council for the payment card industry. Recently I returned from Cape Town, South Africa, where I spent two weeks working on a training certification program.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Members Want to Have a Relationship with Our Association

Smooth The Path

Yes, members want to receive value, but they want more than just that. Members want a relationship with the association. And they want to build many relationships because of the association. Members want to make an impact in the association, profession, or industry. And they want a say on what the association focuses on and does. Members want to feel ownership.

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The SEO Implications of Gating Content

Association Success

Recently, I came across a question on ASAE Collaborate about the Search Engine Optimization (SEO) impacts of embedded content from third-party sites. An example for associations might involve directly embedding content from your AMS site into a page in your CMS site. Generally this type of scenario doesn’t negatively impact SEO, but what if the embedded content is from behind a member wall?

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Emergency Call Groups Aim to Update Standards, Systems

Associations Now

Following the creation of new emergency call standards and a cross-continental collaboration, people in Europe and North America could benefit from a more efficient, interconnected emergency response system. Through a collaboration with the European Emergency Number Association (EENA), the National Emergency Number Association (NENA) is seeking to set a new emergency call framework to provide better service to the public.

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How To Facilitate Leadership Development In Your Nonprofit As Part of Doing the Work

Beth Kanter

Register now! One of the biggest challenges that many nonprofits face is the finding time and resources for professional development activities. People are so busy doing the work that they don’t have time to go off-site to take a class or sign up for an online course. And, when nonprofits budgets are tight, professional development often gets slashed.

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Wikipedia Founder’s Bold Idea: Mix Journalism With Crowdsourcing

Associations Now

Jimmy Wales, the cofounder of Wikipedia, is taking a fresh approach to the nonprofit model with his latest project, the news site WikiTribune, announced Monday. Wikipedia has a reputation of not being the kind of place you source if you’re writing a news story. But the latest nonprofit project by its cofounder is aiming to be something you’d be proud to link to.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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After Successful Science March, Associations Promise to Carry Message to Legislators

Associations Now

Dozens of associations that took part in last weekend’s March for Science events say that they plan to “build on this momentum created by the marches” in their advocacy approaches going forward. There was plenty of evidence that the March for Science was a popular event. Sponsored by numerous scientific groups and driven by a grassroots interest in ensuring that scientific endeavors get a seat at the table in legislative endeavors, the March for Science, which had satellite eve

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Toy Group Rebrands to Better Reflect Its Mission and Members

Associations Now

To better focus on the dynamic needs of its members, The Toy Association announced not only a new name but also a new headquarters, new mission, new look, new tagline, and new strategic plan. The shiny new thing at The Toy Association, formerly the Toy Industry Association, is itself. On April 24, the trade group sent out a press release from its new Manhattan headquarters about its new name and tagline—The Toy Association: Inspiring Generations of Play.

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Tuesday Buzz: Activate Attendees with Snapchat

Associations Now

Snapchat is one of the best ways to tell your meeting’s story. Also: Are you following these four inbound marketing phases? More of your members may be on Snapchat than you think. The platform’s popularity continues to grow with the over-25 crowd, and it now has more users than Twitter or LinkedIn. If you haven’t already, it may be time for your organization to tap into the power of Snapchat, and one of the best ways is to use it to engage attendees at your next meeting.