Spark Consulting

MAY 8, 2017

Associations know the research that the Millennial generation that is rapidly becoming the majority of our workforce and membership base is the most diverse generation we’ve ever had in the US – and that the yet-to-be-named generation coming up behind them is even more so. We know that increased diversity and real inclusion produce increased innovation, better decision-making, faster and more creative problem-solving, better outcomes, and an improved bottom line.

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America Case Study millennials Innovation 150

Eric Lanke

MAY 8, 2017

I recently had an interesting conversation with my staff that helped reinforce the importance of choosing the right goals. We were talking about the best ways to measure the success of our association's trade show. Among the many possibilities was the number of potential customers our members could engage with by exhibiting at the show. For a long time, our way of tracking this was based on counting the number of attendees who registered for the show.

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Resources Strategy Examples Marketing 100

Association Adviser

MAY 8, 2017

In current business lingo, “disruption” means any business model, marketing schema, supply chain or source that changes the way we view the creation and delivery of products and services in an innovative, positive way. But to meeting planners and association staffs, disruption usually refers to a person, group, or other force that causes an unwelcome disturbance and threatens to harm the flow of a carefully planned event.

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Associations Now

MAY 8, 2017

To provide resources and support to women holding county office, the New York State Association of Counties is launching a Women’s Leadership Council. One key goal is to foster mentoring relationships among women members. The New York State Association of Counties has established the first statewide program focused on supporting women in county government: the Women’s Leadership Council.

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Association Success

MAY 8, 2017

We'd engage them. if only they would let us! One of the most frustrating dynamics for association staff is noticing that some members join but then never take another single action. They don’t read the emails. They don’t sign up for webinars. They don’t log in to the website. You may be surprised to learn that this is super frustrating for new members as well.

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Chapter Chat

MAY 8, 2017

When your association and chapters don’t have a true partnership, you each spend time focusing on things and fixing things you shouldn’t. Members are the ones who lose and eventually fade away. In our last post, we identified ten warning signs of a chapter network in trouble. A dysfunctional chapter network is usually a symptom of a dysfunctional relationship.

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Process Leadership America Committee 28

Associations Now

MAY 8, 2017

To help patients deal with the rising costs of cancer care, the Association of Community Cancer Centers has launched a Financial Advocacy Boot Camp for healthcare providers. Paying for cancer care is a major concern for patients, and helping them navigate financial issues is a major concern for their healthcare providers. The Association of Community Cancer Centers (ACCC), which represents providers who are part of multidisciplinary cancer care teams, heard from its members that they wanted more

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Cost America Tools Team 74

Associations Now

MAY 8, 2017

With claw games and other ticket-based arcade games facing scrutiny for potentially cheating the customer, the American Amusement Machine Association is creating a new set of industry standards to discourage game rigging. If you’ve ever been to an arcade, especially one driven by tickets, you probably know the frustration of a playing a game that seems rigged against you.

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Associations Now

MAY 8, 2017

Now that the weather is warming up, check out a few fun-in-the-sun fundraising ideas. Also: some advice on whether to hire subject matter experts or community builders. Fundraising happens during every season of the year, but the warm-weather months provide fresh, fun ways to raise money outdoors. The Get Fully Funded blog shares several fundraising ideas for spring and summer and tips for pulling them off.

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Marketing

Associations Now

MAY 8, 2017

Just days after an 85-year-old Mount Everest climber died at base camp last weekend, the Nepal Mountaineering Association is pushing for an age limit, a recommendation supported by research. Min Bahadur Sherchan wanted to set a world record. Instead, his death while climbing Mount Everest is raising a lot of questions for the Nepal Mountaineering Association (NMA).

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