Mon.May 08, 2017

Include Is a Verb

Spark Consulting

Associations know the research that the Millennial generation that is rapidly becoming the majority of our workforce and membership base is the most diverse generation we’ve ever had in the US – and that the yet-to-be-named generation coming up behind them is even more so.

Goals Lead to Tactics

Eric Lanke

I recently had an interesting conversation with my staff that helped reinforce the importance of choosing the right goals. We were talking about the best ways to measure the success of our association's trade show. Among the many possibilities was the number of potential customers our members could engage with by exhibiting at the show. For a long time, our way of tracking this was based on counting the number of attendees who registered for the show.

Bringing on a Fundraising Consultant: A Nonprofit’s Hiring Guide


Are you considering hiring a fundraising consultant? Before beginning your search for the perfect consultant, you’ll want to familiarize yourself with the hiring process.

Preparing for an Association Event’s Security Means Going Off Auto-Pilot and Taking Control for Yourselves

Association Adviser

In current business lingo, “disruption” means any business model, marketing schema, supply chain or source that changes the way we view the creation and delivery of products and services in an innovative, positive way.

From ASAE’s #MMCCon: 9 Email Subject Line Tricks to Try


Writing emails can sometimes be difficult, but what’s even more difficult - writing email subject lines! They may be short, but they’re the number one factor in determining whether or not people actually open (and read!) our messages. No pressure or anything.

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N.Y. Group Creates Council to Support Women in County Government

Associations Now

To provide resources and support to women holding county office, the New York State Association of Counties is launching a Women’s Leadership Council. One key goal is to foster mentoring relationships among women members.

More Trending

Cancer Group Offers Financial Advocacy Boot Camp to Healthcare Providers

Associations Now

To help patients deal with the rising costs of cancer care, the Association of Community Cancer Centers has launched a Financial Advocacy Boot Camp for healthcare providers.

Cost 81

Generate Revenue from Email Newsletters


We are excited to welcome Jeff Spock, CEO at Association Revenue Partners, a valued Informz partner as a guest blogger today. As a representative of industries and vertical markets, your email newsletter is a connection point to facilitate the exchange of important information for your community.

The Case for Grooming Internal Talent

Associations Now

Only a third of nonprofit executives were internal hires, according to a recent study. That suggests a lack of leadership development—and perhaps a neglect of larger strategic issues. If part of being a great leader is grooming future great leaders, nonprofits still have work to do.

The Most Frustrating Thing New Members Do

Association Success

We'd engage them. if only they would let us! One of the most frustrating dynamics for association staff is noticing that some members join but then never take another single action. They don’t read the emails. They don’t sign up for webinars. They don’t log in to the website. You may be surprised to learn that this is super frustrating for new members as well. Members join with the intention of engaging. They expect they will learn something. They hope to meet others like them.

Arcade Game Makers Required to Play Fair Under Group’s New Standards

Associations Now

With claw games and other ticket-based arcade games facing scrutiny for potentially cheating the customer, the American Amusement Machine Association is creating a new set of industry standards to discourage game rigging.

Monday Buzz: Sunny Day Fundraising Ideas

Associations Now

Now that the weather is warming up, check out a few fun-in-the-sun fundraising ideas. Also: some advice on whether to hire subject matter experts or community builders. Fundraising happens during every season of the year, but the warm-weather months provide fresh, fun ways to raise money outdoors.

Nepal Mountaineers Call for Age Limits on Everest Treks After Climber’s Death

Associations Now

Just days after an 85-year-old Mount Everest climber died at base camp last weekend, the Nepal Mountaineering Association is pushing for an age limit, a recommendation supported by research. Min Bahadur Sherchan wanted to set a world record.