High Quality Educational Content Remains Key for Attendees
Associations Now
AUGUST 11, 2019
A strong professional community makes for an appealing—and invaluable—meeting destination. Content is king, especially for professional meetings. Despite the increasing desire for novel experiences and non-traditional venues, attendees’ first consideration when deciding to attend a meeting is the quality of the educational content—they go to learn new information and improve skills, according to the The Experiences Institute’s Decision to Attend Study.
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