Thu.Feb 27, 2020

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Travel Restrictions Affecting Your Event? Go Virtual!

Blue Sky eLearn

We’ve seen it in the past. Outbreaks, travel bans, terrorist attacks affecting travel around the world, and as a result – your events. As the current Coronavirus outbreak continues to grow, more and more organizations are being forced to cancel their e vents and con ferences, and in some cases stop employee travel completely. . While there is uncertainty in the weeks and months ahead, there are things you can start doing now to ensure the show does still go on!

Content 271
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Are You Facing These 3 Community Building Challenges?

Higher Logic

Communities are becoming a staple for healthy organizations to reach and interact with their customers and members, but they can be hard to navigate. To help guide your community building efforts, two of our 2020 Community Movers + Shakers sat down for a webinar to share advice in response big community challenges that attendees were facing. Before we dive in, get to know the experts.

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World Health Organization Publishes Coronavirus Event-Planning Guide

Associations Now

As concern about the coronavirus grows, the World Health Organization recently released a report with recommendations about keeping attendees safe at large events. Attendee health and safety are always top of mind for meeting professionals. However, with people worldwide growing increasingly concerned about the spread and impact of coronavirus (COVID-19), many organizers are weighing whether they should still hold their conferences as planned—or if cancellation or postponement is the better opti

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The World of Work Can Be Inhumane, But Associations Can Be the Opposite

Smooth The Path

There are a lot of injustices at work: Slander. Bullying. Demotions. Harassment. Pay inequities. Discrimination. Inhumane policies. Popularity contents. Extreme competition. Jockeying for position. Criticizing and belittling. Biased adherence to policies. Downsizing, rightsizing, and layoffs. Managers taking credit for subordinates work. These behaviors are exhibited at various levels of intensity in many organizations and seem to run rampant in some industries.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Pilot Program to Address Inequity in Afterschool Leadership

Associations Now

After a report revealed that inequities exist when it comes to the recruitment, hiring, and retention of people of color for leadership positions in afterschool programs, the National AfterSchool Association is piloting a program to address the racial leadership gap. The National AfterSchool Association realized that while many of the people who worked in afterschool programs reflected the diversity of their communities, few of the leaders heading up those programs did.

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Two Lessons on Paywalls From Costco’s Food Court

Associations Now

The big-box retailer is about to require membership for access to its food court—even though it likely will be impossible to enforce. Here’s what you can learn from the move. Think of it as a real-life version of a “leaky paywall.”. Recently, the membership-oriented retail chain Costco revealed that it would require a membership card to take advantage of the chain’s famed food court, which has notably low prices and high-quality food.

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The Event Planning Timeline

Expo Logic

Planning any event, whether a large conference or small meeting, is no easy task. There are numerous details to remember and pieces to maneuver and it can seem daunting to even know where to begin. That’s where we want to help. To ease the stress of planning your next event, we’ve put together this timeline with steps to follow to create a successful event.

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Tour Operators Try Levity to Help Prep Public for REAL ID Shift

Associations Now

The U.S. Tour Operators Association is taking steps to help the public better understand the new identification rule. It even has an in-house comedian to help lighten the mood. Come October 1, Americans will need REAL ID -compliant documentation to board a commercial domestic flight and enter federal buildings, nuclear power plants, and military bases.

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How to Personalize Event Experiences

Expo Logic

Event Personalization is a Marketing Must. Understanding what your audience wants, and delivering on that, is critical to standing out. In the event industry that means understanding what the attendee wants, what their interests are, what their goals are in attending your event, and tailoring the event experience to those categories, not just delivering a one-size-fits-all approach.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Daily Buzz: Create a Social Listening Strategy

Associations Now

The steps to building a social listening strategy that gets results. Also: what an effective infographic looks like. Listen up: Social listening is on the rise, and it’s opening up new possibilities for businesses, writes Sprout Social’s Lauren Cover. But what is it? As the Sprout Social team puts it : Social listening refers to analyzing the conversations and trends happening around your brand and industry as a whole and using those insights to make better marketing decisions.

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How to Engage Attendees Beyond the Event

Expo Logic

Engaging attendees at your event is great. But what if you could extend that engagement to every day of the year? What if you could: Get your members to connect with you and each other all year long. Boost member engagement and advocacy on topics of primary importance to your organization. Help committee members work easily and efficiently together.

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Five Tips For Dealing with Online Harassment

Beth Kanter

Click for Full-Size Version of Infographic. Note from Beth: Online harassment is a problem especially for nonprofits that are doing advocacy for controversial issues. My colleague Hannah Brennan, Senior Manager at Social Misfits Media , has written this post to share with a useful infographic on how to deal with trolls online. A Guide to Dealing with Online Harassment for Non-Profits.

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The 10 Best Ways to get Attendees to Download Your App

Expo Logic

We understand the dedication and commitment that goes into planning your event. And your event app is your tool to help you educate and inform your attendees, build attendee engagement, drive attendee networking, add value for your sponsors and exhibitors and so much more. But an event app is only as good as the number of attendees that download it.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.