Blue Sky eLearn
JULY 24, 2017
People attend webinars to learn – making your description of what attendees will learn at your event one of the most important pieces of marketing copy you can write. The biggest mistake marketers make when writing content descriptions is being too brief. Some marketers resort to providing a list of topics that will be covered during the event simply because they don’t know what will be taught.
Eric Lanke
JULY 24, 2017
The Board of my association uses a structure we call Strategic Task Forces. I think I've written about them before on this blog. They are task forces of the Board, but we invite a number of non-Board members to serve on them as well. Their role is to help the Board examine our key areas of strategy, work to define what success “looks like,” codify that description into a set of metrics, and track our progress over time.
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GrowthZone
JULY 24, 2017
The GrowthZone team just returned from three packed days of professional development, networking, and leadership growth at The Associated General Contractors of America Executive Leadership Institute annual conference. From fantastic keynote speakers to intriguing breakout sessions, it was the premier gathering of chapter executives to exchange best practices and hone leadership skills.
Associations Now
JULY 24, 2017
The International Association of Fire Chiefs and the PulsePoint Foundation join forces to highlight a mobile app that they hope will save lives. Because 350,000 cardiac arrests occur outside a hospital setting in the United States each year, the International Association of Fire Chiefs is partnering with the PulsePoint Foundation to bring attention to a mobile app—PulsePoint—that reduces collapse-to-CPR times by connecting CPR-trained citizens and off-duty professional rescuers with people exper
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Smooth The Path
JULY 24, 2017
My husband is a volunteer ski patroller at our local mountain. Most ski patrol work is providing first aid. Responding when a skier is injured. They are also responsible for enforcing the rules which is the part of the job none of them like very much. While the first aid work is rewarding, rule enforcement is not because every once in awhile they get a few bad actors.
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Association Success
JULY 24, 2017
Outreach is important, but here is how to make it effective. You have to work with groups outside of your association to further the goals of your association. Almost every association recognizes this, and almost every association conducts an array of meetings and activities with external groups… but many do not connect these activities to the strategic plan of their association.
Associations Now
JULY 24, 2017
The online video firm TwentyThree finds that viewers who are willing to stick with a long video are far more likely to be engaged than those watching shorter clips. Live videos are also huge engagement drivers. Throw out everything you thought you knew about online video engagement—the concept—or at the very least, be willing to challenge your expectations about what works for online viewers.
Holly Duckworth
JULY 24, 2017
As I look at my “to do” list today I realize I’ve become a human doing. Looking up from my computer I see eight people, seven of them are glued to an electronic device. The room is mostly silent with the faint sound of “Muzak”, that soft-recorded music overhead. I breathe in and take a scan of the energy in the room – it’s almost numb, even with this many people in the room.
Associations Now
JULY 24, 2017
To raise the visibility of its members and itself, the National Association of Landscape Professionals has partnered with home-design and renovation platform Houzz. A new partnership between the National Association of Landscape Professionals and home design platform Houzz will connect their communities, help NALP members improve their businesses, and give NALP greater recognition in the field.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Associations Now
JULY 24, 2017
Hiring for diversity is important, but what about after the hire? Some recent studies point to gaps on the HR front, and how to lead on closing them. Companies and associations seem to increasingly recognize the importance of diversity and inclusion. However, that doesn’t always mean that they’re good at putting that recognition into action. For example, a recent survey conducted by Salesforce reports that while 80 percent of professionals and business leaders say they have a responsibility to t
Associations Now
JULY 24, 2017
Airbnb is leading the way in the private accommodation rental market, but online intermediaries like Priceline and Expedia are looking to catch up. Also: How to craft a more focused communications strategy. Do many of your meeting attendees prefer to use Airbnb instead of hotels? The popularity of home rentals among business travelers is on the rise.
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