Fri.Mar 16, 2018

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Take your networking events to the next level

Aaron Wolowiec

Traditional networking events – cocktail hour, name tags and business cards – can be intimidating for some of your members, particularly if they are new or uncomfortable in large social situations.

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Digital Transformation Research: We Need Your Help!

Association Success

Help us to drive associations forward in the age of digital disruption. Digital transformation is a key strategic issue that is blasting through the commercial world, resonating among business leaders, academic/business programs, and on the tips of most consultants’ tongues – but it is a different, and difficult, matter to pinpoint the actual digital progress being made in associations.

Austin 64
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Universities could help the failing marketing industry

Aaron Wolowiec

This week, the Association of National Advertisers announced a new initiative called the Talent Forward Alliance to identify talented professionals and support them in their careers – via professional development and continuing education.

Industry 100
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Association Brain Food Weekly: 3.16.18

Reid All About it

The weekly list of free educational events and resources for the association community… Did I talk to these people? The authors of this Harvard Business Review article about the gig economy surveyed 65 freelancers (including consultants) about their lives. It’s so spot on. And, it made me realize I’m in good company: “Even the most successful, well-established people we interviewed still worry about money and reputation.

eBook 46
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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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How to Calculate Your Membership Renewal Rate

Membership Marketing

One of the most important numbers to get right in membership marketing is the proper calculation of an association’s renewal rate. Nevertheless, it is not uncommon as I meet with associations to find their renewal calculation incorrect. I think the confusion stems from getting lost in the trees instead of starting out looking at the forest. Let me explain.

How To 40