Mon.Jul 22, 2019

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Mastering the Art of Writing Course & Product Descriptions

WBT Systems

Mastering the Art of Writing Course & Product Descriptions. Read more about Mastering the Art of Writing Course & Product Descriptions.

Course 211
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Keeping Up with the Waterfall

Eric Lanke

My association's Board of Directors has eighteen people on it. Whenever I'm comparing notes with other association executives about how big our boards are, I usually joke that I like having eighteen people on my Board because it guarantees that I can get at least twelve to show up at my Board meetings. I'm only half joking. It's not unusual for three or four Board members to be unable to attend any particular Board meeting.

Industry 113
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Nickel and Diming Your Way to a Raise

Association Success

How can you help yourself get a raise? Association work can be rewarding in a number of ways—professionally, socially, intellectually, and even monetarily. That last one is a bit rarer, especially if you’re in a small to mid-sized association and if you’re not either in the latter stages of your career. But it can happen, and you can do something to speed it along.

Cost 86
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Ask These Five Usability Questions Before You Choose Your Next Software Tool

Associations Now

Good apps provide a good flow—both in their own user interface and when they interact with other tools. Here are a few things to keep in mind as you look for tools that lend themselves to your users’ tech muscle memory. Back in March, I wrote about my concern that Google Inbox was about to go away, after I’d used it on a regular basis for about five years.

Tools 85
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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Segmenting Prospects to Improve Membership Marketing

Membersuite

When it comes to marketing membership to prospects and leads, relevancy is key as they have unique goals and needs. Read the blog post to learn how to take a segmented approach to market membership to prospects.

More Trending

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Hometown Association Gives the Boss a Museum Treatment

Associations Now

The Monmouth County Historical Association will honor its most famous local resident, Bruce Springsteen, with a museum exhibit full of rare items. From the title of his first album, ?Greetings from Asbury Park, N.J. , fans always had a pretty strong handle on where Bruce Springsteen was from. And, as the Boss nears his 70th birthday this September, a local historical association is bringing together the many local threads of a homegrown New Jersey icon.

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Encourage Members to Dive in to Your Online Career Center with a Splash Page

Association Adviser

Make it easy for members to discover all the career development resources your association offers by creating a well-planned, well-organized splash page. The post Encourage Members to Dive in to Your Online Career Center with a Splash Page appeared first on Association Adviser.

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7 Tactical Tips for Using Digital Marketing to Drive Member Engagement

HighRoad Solution

Did you miss out on our webinar with OpenWater a few weeks ago? HighRoad’s Director of Client Services, Maneesha Manges, delivered a compelling webinar about using digital marketing to drive engagement in your membership base. Read on to get a breakdown of the top tips and marketing basics that you can share with your team!

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New Genetic Testing Program Aims to Help Parkinson’s Patients, Boost Research

Associations Now

PD GENEration, a new initiative of the Parkinson’s Foundation, will give patients access to free genetic testing and counseling. The results will also be used to help uncover new treatments for the disease. The Parkinson’s Foundation is giving people with Parkinson’s Disease—along with researchers—an opportunity to better understand PD at a genetic level.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Beyond membership dues: 3 ways to boost your association’s revenue

Aptify

Beyond membership dues: 3 ways to boost your association’s revenue. Great ideas to take to your board today. What do you do when your association’s revenue goes flat? Here are three revenue-boosting ideas you can take to your board today. What do you do when the same old approaches just aren’t growing your earnings the way they used to? It may be time to consider some new ways to boost your revenue stream beyond membership dues.

Revenue 56
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8 ways businesses can transform into thriving community brands

Disciple Media

Getting noticed in today’s dynamic marketplace isn’t easy. You can spend all your advertising dollars on outbound marketing strategies, but there’s still no guarantee you’ll get heard above the clamour of competition. Neither will it help you retain customers or build a loyal following. Now that our purchase decisions are more heavily influenced by our peers than ever before, the significance of communities cannot be understated.