Tue.Apr 06, 2021

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Let’s Talk Discounting

Aaron Wolowiec

Discounting is something that we love to talk about in the hopes that we will drive additional sales, but will it drive additional profitability? In this article, we're going to discuss why discounts are not necessarily bad and the proper way you should use them.

Discount 243
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We’re Saying Goodbye to One-Size-Fits-All Community Solutions

Higher Logic

The post We’re Saying Goodbye to One-Size-Fits-All Community Solutions appeared first on Higher Logic. Meet our three new customer community products, purpose-built for your company’s unique needs. The post We’re Saying Goodbye to One-Size-Fits-All Community Solutions appeared first on Higher Logic.

Products 177
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Formality Is Not Always Good

Spark Consulting

Associations tend to default to a formal tone in communications. It feels safe. It can be hard to nail being appropriately funny, and no one ever got in trouble for being excessively formal, right? Well, no. A colleague recently shared some “tips” that had been sent to presenters for an association virtual event by the virtual event provider.

Tips 221
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Strategy and Preparation Boost Your E-Learning IQ

.orgSource

Investing in a learning management system is no longer a choice. An LMS is much more than an enhancement to your website. It is essential equipment in a business environment that is challenging organizations to provide smarter, faster, and more engaging solutions for their customers than ever before. People look to the web as their […]. The post Strategy and Preparation Boost Your E-Learning IQ appeared first on.orgSource.

Strategy 188
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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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The Concept of Open Communities & Growing Non-Dues Revenue

ReviewMyAMS

Within the past year, there has been a heightened need for community management and a shift in strategy because of increased virtual engagement. Online community platforms were ready when associations and organizations needed a virtual space to connect, network, and conduct business as usual. When you think about “online communities”, you often think of an enclosed community only accessible to your members.

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Is Your Association Your Members’ Professional Family?

Smooth The Path

The Freakonomics podcast is one of my favorites. Using data and research to reveal why people do what they do and why things are broken or misunderstood – it’s like smooth, dark chocolate for my brain. At the end of each podcast host, Stephen Dubner says, “until next time, take care of yourself, and if you can, someone else too.” Every time I hear him say these words, I think of all the ways we take care of each other.

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10 Free Behavioral Science Secrets to Increase Engagement

Association Adviser

By understanding why people respond to certain marketing tactics, you can leverage these 10 member engagement decision-making shortcuts to your advantage. The post 10 Free Behavioral Science Secrets to Increase Engagement appeared first on Association Adviser.

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What Is An Online Community?

MemberClicks

What is an Online Community, Really? “Sometimes you want to go…where everybody knows your name.”. A vibrant digital space. A branded, online destination. A digital collaboration tool. You may have heard these descriptions before to describe an online community. But what is an online community, really? And why do you need one?

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