Eric Lanke

AUGUST 7, 2017

I heard a great way for organizations to give their core values "teeth" at a recent conference I attended. I've written before about some of the steps my association has taken -- using our core values as a screen during our interview process, and making alignment with our core values a part of our performance evaluation process. These are both important steps and they have helped make our core values something more than just "a plaque on the wall.

Process 100

Process Conference System Tools 100

Forj

AUGUST 7, 2017

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Nonprofits and associations have a limited target audience, which consists of existing members, sponsors and exhibitors. Planning and effective execution of marketing concepts for services, such as online courses, requires a different approach to be successful.

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Course Tips Marketing Class 98

Associations Now

AUGUST 7, 2017

With help from Major League Baseball, The ALS Association launched a new initiative to offset high home healthcare costs for ALS patients. To ease the financial burden of home healthcare for people living with ALS and their families, The ALS Association recently launched the ALS Home Health Initiative. The ALS Association will be working closely with its local chapters to distribute the funds, with the goal of financially augmenting care programs nationwide.

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Massachusetts Cost Survey Strategy 105

Association Success

AUGUST 7, 2017

We need your help marketing a worldwide virtual conference. We’re a site that is a hub for thought leadership within the association industry. We publish articles and eBooks. We host live online discussions and webinars. We’re also planning a virtual conference in the month of November, which is why we’re hiring you. We’re looking for someone to help us carry out the marketing plan of the event, as well as help with general promotions of our other initiatives, including article writing on our si

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Marketing eBook Conference Leadership 76

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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Associations Now

AUGUST 7, 2017

A recent report in the Journal of Consumer Research suggests that the for-profit motive makes social good companies seem less altruistic compared with nonprofits, yet less authoritative than traditional for-profit companies. The problem, researchers say, comes down to messaging. For-profit companies may have their hearts in the right place—taking on the spirit of nonprofits, if not the tax status—by focusing on the social benefit of their work.

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San Antonio Pennsylvania Texas Report 95

Association Adviser

AUGUST 7, 2017

Jill Andreu. Like it or not, the term “fake news” has entered our country’s modern-day vocabulary. If you believe “fake news” is nonsense, devote 20 minutes one evening to cable news networks. Watch CNN for 10 minutes, then flip to Fox News for 10 minutes. Both networks—reputable in their own right with talented journalists at the helm—report the same facts with a completely different angle, agenda and host of talking heads.

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America Social Media Press Release Education 66

Associations Now

AUGUST 7, 2017

One of the country’s iconic coffee chains is considering dropping “donuts” from its brand name to focus on that all-important cuppa joe. It’s a good time to reflect on the reasons behind some pretty bold association rebrands. America already runs on Dunkin’. But does its name need to remind people that it sells donuts? Apparently, the company doesn’t think so.

Florida 74

Florida California America Industry 74

Association Adviser

AUGUST 7, 2017

From the Corner Office: Brandon Robinson, CAE, Virginia SAE. The VSAE Board of Directors takes a break outside at their 2015 Board “Advance” in Lynchburg, Virginia. If you were to meet Brandon Robinson, CAE, in person, he’s likely to say, “ Tell me your story. What can I learn from you? What should I know about your industry from the last 20 or 25 years?”.

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Virginia DC Washington Leadership 60

Associations Now

AUGUST 7, 2017

A study suggests that the ways coworkers are perceived and talked about influences the way work gets done. An attentive leader can have a positive influence on the conversation. Organizations are built out of stories. That might sound like a squishy notion—yes, yes, organizations are also built out of dollars and legal articles of incorporation—but it’s the stories that we tell about a place that help define it.

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How To Team Review System 71

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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Association Success

AUGUST 7, 2017

In which we discussed integrated reasoning, frontal lobes, and sailors. It is a struggle with which many of us are sadly too familiar: no matter how cutting-edge our vision, how transformative our beliefs, and how ambitious our foresight, it is difficult actually to implement these bold new insights. Especially in a context where people’s minds are preoccupied with current problems, or committed to traditional behavior, it can be disheartening to witness your game-changing ideas fail to stick.

Tools 60

Tools Strategy Industry System 60

Associations Now

AUGUST 7, 2017

As the Department of Labor considers a new overtime revision proposal, ASAE says a high minimum salary level would negatively affect nonprofits. Following the Department of Labor reopening discussion on the overtime rule in June , ASAE submitted comments and a proposed minimum salary level last week to DOL as it prepares to revise eligibility regulations.

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Proposal Class Cost Organization 68

Membersuite

AUGUST 7, 2017

?Reporting is a tried and true method for extracting data, but it doesn't make your data actionable.

Report 60

Report 60

Beth Kanter

AUGUST 7, 2017

Recently, I was invited to participate in a staff “Lunch and Learn,” by Connor Diemand-Yauman , CEO of Philanthropy University , about building a culture of wellbeing in the nonprofit workplace and capacity building. One of the things I immediately noticed in the office, is that they displayed their values on the wall (the sign with the different color circles).

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Team Leadership Process Organization 51

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Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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Associations Now

AUGUST 7, 2017

LinkedIn taps into the career mentoring space with a new service. Also: How to encourage your team to take a vacation. Many young association professionals would benefit from a mentor relationship, but a good mentor is hard to find. To make finding one easier, LinkedIn recently introduced a service that helps people looking for a mentor find one in their field. “Initially, LinkedIn has tapped a hand-selected list of potential mentors, who will come up as a list, Tinder-style, to people wh

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Review Member Engagement Team Report 40

Holly Duckworth

AUGUST 7, 2017

Mindful Monday: Try to Feel – The Mandy Harvey Story. Did she really just say that in church? Yes she did. “Holy crap buckets I get to sing at the Sydney opera house.” You could feel the authenticity in the words and the giggle. I think that was the second moment I fell deeply in love with the authentic Mandy Harvey. In case you haven’t met her yet let me introduce you to a woman who will never give up.

America 28

America 28