Fri.Jan 11, 2019

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Association Brain Food Weekly: 1.11.19

Reid All About it

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants.

DC 275
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How to Connect Your Wild Apricot Account to Over 230 Apps and Services

Wild Apricot

With the Wild Apricot app on Integromat, you can connect with lots of other software. Find out how you can automate new scenarios - without writing any code.

How To 279
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Membership Hack: Member Appreciation Webinars

Associations Now

Each year, the American Occupational Therapy Association shows members its appreciation by offering free webinars during a weeklong celebration. The free learning continues all year with a monthly webinar series. How to hack it? The American Occupational Therapy Association’s annual Member Appreciation Celebration offers free opportunities for members to earn continuing education credits.

Cost 92
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Are On-Site Event Exhibit Renewals Worth Your Time?

Association Adviser

Tips and best practices for a successful on-site exhibitor rebook program. Selling advance exhibit space or “on-site exhibitor renewals” for future annual trade shows at your current annual trade show can involve an intense, concentrated amount of work. However, the benefits are worth the overtime as it is one of the most efficient ways for associations to boost non-dues revenue (NDR), hit budget forecasts and improve cash flow.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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“What’s Hot” Report Gets an Unexpected Culinary Infusion This Year

Associations Now

The two top-ranking items on the National Restaurant Association’s trend-tracking survey involved cannabis and CBD, two substances that aren’t fully legal in the U.S. Also popular among chefs were global flavors and zero-waste cooking. The next year of major culinary trends might get a little extra boost from a few trendy additives—particularly some whose legal status remains in a gray area.

Report 82

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Bylaws: Have you Taken a Look Lately?

SOS Association

By Suzanne Lanctot. Managing Director. About Suzanne. The bylaws of a nonprofit are generally viewed as the second most important document only after the Articles of Incorporation. Bylaws provide an outline of the governance structure of the organization. Sadly, and for many reasons, this document is far too often outdated (maybe antiquated) and not reflecting the current practices of the organization.

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The Anatomy of an Event Badge

Expo Logic

Badges may seem like a small detail of your event, but they are a major component to the overall attendee experience. A well-designed badge provides the most pertinent information to attendees while letting them easily make meaningful connections with one another. Here are 6 tips to help you design interesting and effective badges for your event: Clean and Simple - The space on the badge is limited and should include only the most important information.

Tips 58
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Daily Buzz: Lead Pragmatically When Goals Are Vague

Associations Now

An unclear business strategy can spell disaster for your organization. Leaders should develop a pragmatic approach that allows team members to be productive through ambiguity. Also: Give stakeholders a volunteer management report. Without a clear business strategy or goals to work toward, making key association decisions can be challenging. “We frequently find ourselves managing in situations of strategic ambiguity—when it isn’t clear where you’re going or how you’ll get there,” says Lisa Lai in

Report 45
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Bylaws: Have you Taken a Look Lately?

SOS Association

By Suzanne Lanctot. Managing Director. About Suzanne. The bylaws of a nonprofit are generally viewed as the second most important document only after the Articles of Incorporation. Bylaws provide an outline of the governance structure of the organization. Sadly, and for many reasons, this document is far too often outdated (maybe antiquated) and not reflecting the current practices of the organization.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Ad Compliance Efforts, Showing Success, Go Global

Associations Now

The Coalition for Better Ads, which has come up with a lengthy list of ad types that it says publishers should retire, is taking the effort global—thanks in no small part to Google. A campaign to improve the quality of advertising online is going global soon. The Coalition for Better Ads , whose members include several major advertising groups and big tech companies such as Google, introduced its Better Ads Standards initiative in 2017.

Video 45
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The Anatomy of an Event Badge

Expo Logic

Badges may seem like a small detail of your event, but they are a major component to the overall attendee experience. A well-designed badge provides the most pertinent information to attendees while letting them easily make meaningful connections with one another. Here are 6 tips to help you design interesting and effective badges for your event: Clean and Simple - The space on the badge is limited and should include only the most important information.

Tips 28