Wed.Jan 12, 2022

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How to Find Out What Your Members Want from Your Association

Higher Logic

The post How to Find Out What Your Members Want from Your Association appeared first on Higher Logic. Successfully giving your members what they want isn’t about luck. It’s about paying attention over time, and sometimes coming right out and asking them what they want. The post How to Find Out What Your Members Want from Your Association appeared first on Higher Logic.

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How to (Finally) Make Analytics a Priority

Association Analytics

The post How to (Finally) Make Analytics a Priority appeared first on Association Analytics.

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Knowing when to fold ’em

Mizz Information

I just want to say one thing off the bat: I am horrible at saying goodbye. So horrible, in fact, that I mostly just don’t do them–I ghost, I avoid, I say I’m not saying goodbye yet…then just let the clock tick down until the opportunity has passed. I write a note instead of showing up in person. I just deny and figure never say never–what might feel like a goodbye may well not actually be goodbye so why waste emotion/breath on something you may not have needed to do

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New Year, New You: How to (Finally) Make Analytics a Priority – 1/19/22

Association Analytics

The post New Year, New You: How to (Finally) Make Analytics a Priority – 1/19/22 appeared first on Association Analytics.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Expand the capabilities of your slim marketing team and budget

HighRoad Solution

Associations, non-profits, and societies tend to find themselves in the perfect storm of resource-deprivation and program decentralization. This equates to small marketing teams with lean operating budgets working as in-house agencies to a suite of program managers. The fall-out from this often comes down to inefficacy, lack of focus, and inevitable burnout among team members.

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Data Management Strategy

Effective Database

Data Management Strategy Do you know what your data management strategy is? If you have one written down, congratulations! If you don't, well I have news for you: that IS your data strategy. You have a data strategy, whether you know it or not. It's your choice as to whether it was created actively or passively.

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How to Use Data to Support your Strategic Goals

Association Analytics

The start of a new year is a time many organizations revisit their strategic goals to make sure their teams’ initiatives for the year are aligned with those goals. Unfortunately, a common output of this exercise is the realization that your entire organization isn’t on the same page and that somehow the goals got lost in translation from the board level down to those executing the tactics.

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How to Reevaluate the Member Experience in 2022

Membersuite

The pandemic affected industries and professionals differently, but most of your members probably experienced big changes at work and home. Routines, needs, interests, and even values changed as people rethought what was most important in life, what they want to get out of their career, and how they want to spend their time. Associations watched their members grappling with the new reality and made some discoveries of their own: Connection and community became more important to members, especial