Fri.Sep 10, 2021

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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

The first pitfall into member attrition is the assumption that members are committed to sticking with an organization simply because they’ve signed up to pay regular dues. That financial pledge is far from a binding agreement, and their continued membership is contingent on your upkeep of further incentives to stick with the program. Just think about the difference between the expectations of a one-time donor and those of a longtime member.

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5 Steps to Build a Membership Site (No Tech Experience Required)

Wild Apricot

“I want to create a membership site where people can fill out a form and pay online to get access to my community and resources.” This is what Lily, the membership manager of a small Library Association wanted to accomplish. After doing.

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Association Brain Food Weekly: 9.10.21

Reid All About it

The weekly list of free educational events and resources for the association community…. The next decade. Jeff De Cagna, FASAE, challenged the association community to imagine it’s December 31, 2029, look back over the past decade and ask, “What did our association do to shape a different and better future for stakeholders and successors?” WBT Systems took him up on the challenge and focused on how an association’s learning business might help shape their industry’s future.

Content 195
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Gardian of the Month: Steven Stout

Aaron Wolowiec

Steven Stout, Executive Director for the Texas Society of Association Executives. is our Gardian of the Month.

Texas 245
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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Thoughts from a Think Tank: The Shifting Work Culture

Blue Sky eLearn

I recently moderated a Think Tank event for the Association Executives of North Carolina Young Professionals group, FUEL. This event brought association executives and their partner organizations together to discuss the problems they see facing the world and innovate new solutions to fix them. Think Tanks do not create policy, but they do bring new ideas and solutions to the table to enable change.

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Your Complete Guide to Membership Application Forms: Samples & Best Practices

MemberClicks

First impressions can last a lifetime. That’s why you’ve taken great care to ensure your association website will win over future members. From having a section dedicated to information on the various membership levels to a prominent “Join Now” button on every page, you’re a pro.

Sample 78
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Volunteer Training a new way: Start with the person not the position

Mariner Management

*Part 1 of a 3-part series on creating a volunteer learning journey. Our volunteers are motivated. There’s no question there. They begin their volunteer journey enthusiastic, energized, elated to be involved in something they truly believe in. And we are happy to have them. Then somewhere along that path, they falter. So, what happened and how can we fix it?

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How to elevate board engagement

MultiBriefs

{summary} Do any of these frustrations expressed by association executives about board engagement sound familiar? "The directors don't reply to my messages." "Fewer than 50% show up for meetings." "Nobody has read the bylaws." "Directors mistakenly think their role is to direct and evaluate the staff." If they do, try using the following techniques to increase understanding and participation.

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Tapping the volunteer career pathway

Mariner Management

*Part 2 of a 3-part series on creating a volunteer learning journey. In the last post, we gave you an overview of how the volunteer learning journey concept was developed as well as how it can help your volunteers take charge of their training thus leading to more qualified volunteer leaders. In this post, we’ll talk about how to begin building a volunteer matrix that taps into the diverse skills, knowledge and energy of your volunteers, and puts your volunteers into the driver seat of their own

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more