Higher Logic
SEPTEMBER 19, 2017
Question: With regard to your association, what’s keeping you up at night? Answer 1: Not gaining new members. Answer 2: Figuring out how and where to acquire new members. These aren’t hypothetical examples. They are direct quotes from Marketing General’s 2017 Membership Marketing Benchmarking Report , which lists new member acquisition as one of the top three priorities for associations.
WBT Systems
SEPTEMBER 19, 2017
If you’ve taken a continuing education class, you’ve seen how students fade away over time. People get busy. They have trouble making class and keeping up with coursework. Or, they don’t get the support they need and lose motivation. Online learning presents additional challenges. Online students must have the motivation and discipline to work in isolation.
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Associations Now
SEPTEMBER 19, 2017
Privately hosting your own cloud has its downsides, as does putting everything on a cloud provider like Microsoft Azure. But the hybrid cloud, which combines elements of each approach, is a great way to maximize the benefits of two types of cloud computing. If it feels like most of your IT budget is going to the cloud in one way or another, welcome to the club.
Membersuite
SEPTEMBER 19, 2017
Analytics tell you more about your association than static reports ever could. The richer story it tells empowers your organization to adapt, evolve, and make progress toward your most ambitious goals.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Associations Now
SEPTEMBER 19, 2017
The popular ride-hailing service is adding accessibility features intended to improve the experience for drivers who are deaf or hard of hearing. The features are an extension of an existing partnership with the National Association of the Deaf. Earlier this year, the National Association of the Deaf partnered with Lyft to help drivers more effectively pick up fares—an employment path that has proved attractive to people who are deaf or hard of hearing. “Through this partnership, Lyft and
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Associations Now
SEPTEMBER 19, 2017
Are you committing sins that are putting you behind the digital curve? Also: Raise more money by making #GivingTuesday a monthlong campaign. You’re probably already familiar with the seven deadly sins like greed, envy, and sloth. But have you thought about them in the context of how your association is managing a digital transformation? In a recent blog post, DelCor applies the seven deadly sins to common digital mistakes that may be holding back your association.
Holly Duckworth
SEPTEMBER 19, 2017
Trailer Park to Main Street Questions To Build Your Prosperity Mindset. As we make choices in our lives one of the choices we often make unconsciously is that of our financial standing. We take money and make it a separate aspect of our life not an integrated one. If you listen to what the media it tells us the rich are getting richer and the poor are getting poorer.
Associations Now
SEPTEMBER 19, 2017
Are you choosing conference cities that can help you build a better conference program? A lot of things go into choosing a conference city. Does the airport have a large number of direct flights that span the country? Are there appropriate venues for the size of your event? Will this city be appealing to your members looking to mix in a vacation day or two to this business trip?
Beth Kanter
SEPTEMBER 19, 2017
In many of the workshops I’ve been facilitating based on the Happy Healthy Nonprofit: Strategies for Impact without Burnout , many nonprofits are recognizing that offering some workplace flexibility to employees is not only an attractive benefit, but also can increases productivity and help with burnout prevention.Many nonprofits allow staff to work remotely one day a week.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Associations Now
SEPTEMBER 19, 2017
Last week, InfoComm International renamed itself AVIXA to better signal its connection to more elements of the AV industry. InfoComm International, an association representing the audiovisual industry, last week renamed itself the Audiovisual and Integrated Experience Association. The change gives it a snazzy acronym: AVIXA. But more importantly, its leader says, it signals the result of a years-long process to expand its reach and address a question many associations are forced to contemplate:
Velvet Chainsaw
SEPTEMBER 19, 2017
Let’s separate reality from fiction regarding personalized conference experiences and personalized learning. Fact: Meeting professionals and conference vendors frequently confuse personalization with configurable conference experiences. They are not the same thing. Fact: Conference planners and association leaders are easily persuaded by the puffery of conference personalization.
Associations Now
SEPTEMBER 19, 2017
While music listeners are still using legal audio streaming software at an ever-higher rate, an IFPI report suggests that issues with unlicensed and underlicensed platforms like YouTube remain—particularly when it comes to “stream ripping.” The music industry may be driving a lot of excitement these days, but the challenges of the digital era are still hard to ignore.
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