Thu.Nov 21, 2019

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Building a Legacy of Association Strength: Thomas Foreman, BSIABC

Association Adviser

Thomas Foreman enjoyed a long career in industrial supplies sales followed by a stint working from home for a construction hardware manufacturing company when his wife spotted an ad for what seemed like the perfect position for him: president of the Building Supply Industry Association of British Columbia. “You have to apply!” she said. “You […].

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Avocado Group Steps Up With a Mean Green Website for Restaurants

Associations Now

Avocados From Mexico is encouraging the foodservice industry to think bigger about the possibilities for guacamole on their menus. If you’re trying to encourage new opportunities for the industry you represent, you might want to take a good look at the world of avocados for some inspiration. Recently, Avocados From Mexico (AFM), the trade group known for its Super Bowl ads , launched an effort to highlight the possibilities of the trendy green fruit to the foodservice industry.

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5 steps to making decisions faster

Association Success

Ever had a choice you just couldn’t make? We’ve all been there. . Fighting organizational ambivalence, though, is a step beyond having to make a choice in your personal life. When you’re in an association stuck between two places, making any forward motion at all can feel like literally moving mountains. . As Society for College and University Planning president Mike Moss has told AssociationSuccess.org , getting to the heart of what keeps an organization from making decisions can be a bureaucra

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The Difference Between Duty and Desire for Associations

Smooth The Path

Are the associations with the golden handcuff structure luckier than at-will associations? Some professionals have to become members to maintain their certification or license. Some professionals have to join to get the conference discount. Some professionals join their association because that is just what people like them do. For these associations, retention rates may be high, and these organizations may seem lucky.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Why Gratitude is an Essential Leadership Skill

Association Adviser

A number of studies have linked gratitude to improved health, stronger relationships and heightened productivity. Here's how your association can encourage a work environment that thrives with thankfulness. The post Why Gratitude is an Essential Leadership Skill appeared first on Association Adviser.

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Three Reasons to bring your Community into your Online Education Programs

CommPartners

Yesterday, I had the opportunity to present at the 2019 Higher Logic Super Forum, on the topic of community-based learning. At the start of the session, I discussed the difference between training and learning. I suggested that training tends to be one dimensional or instructional, in support of a specific process or job with a […].

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A Meeting Strategy for Your Environmentally Conscious Attendees

Associations Now

Here’s a reality many associations face: More meeting attendees want to lower their carbon footprint by flying less, and some companies are reducing how often their employees can fly. It may be time for associations to consider a different conference strategy. Coldplay’s latest album drops today. And while bands typically go on tour to promote their newest releases, frontman Chris Martin recently told BBC News that’s not in the cards for the band at the moment. “We’re not touring thi

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Daily Buzz: How Associations Fueled 100 Years of Progress

Associations Now

Kicking off its centennial celebration, ASAE is sharing associations’ greatest moments from the past 100 years. Also: why you should consider adopting a member messaging system. Come January, ASAE will be celebrating more than a new year: 2020 is also its 100th anniversary. To kick off a year of centennial celebration, the ASAE team created an interactive timeline highlighting the impact associations have made on society over the past 100 years—from the passage of the 19th Amendment, granting wo

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Study: The Outside Factors That Drive Giving

Associations Now

Whether it’s politics, tech, or the time of year, external factors are playing a bigger role than ever in how people donate, a new Classy study timed to #GivingTuesday finds. We’re just over a week away from #GivingTuesday, one of the biggest fundraising events for many nonprofits. And the fact that it is such a big annual event highlights a key trend touched upon in a new report on giving.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.