Reid All About it

JANUARY 17, 2020

The weekly list of free educational events and resources for the association community… Association exec Mark Golden explains why a future-focused profession needs full participation from all people to reach its potential—the reason diversity, equity and inclusion cannot fall off an association’s strategic agenda. He also addresses unconscious bias and privilege: “We need to see and acknowledge the costs and missed opportunities that the biases at work in our personal, professional, and so

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Associations Now

JANUARY 17, 2020

Field representatives for the association are traveling in the Deep South this month in an effort to advocate for expanded Amtrak service in Alabama, Mississippi, and Louisiana. Taking an advocacy message on the road is often a great way to show a willingness to speak up on an important issue to your members. But when your organization is the Rail Passengers Association (RPA), you’re not really going on a roadshow—but taking a field trip, by Amtrak.

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Disciple Media

JANUARY 17, 2020

More than ever, brands are defined by their communities. Gatherings of passionate fans are far more effective marketing than any form of paid advertising. But while fans often form their own communities as well, many niche brands also create their own membership platforms to build and nurture their communities and increase sales. Why do you need a membership platform?

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Associations Now

JANUARY 17, 2020

How the perennial kids’ favorite has become an unlikely way for adults to blow off steam. Also: how to make your mark as a volunteer. Need a new way to deal with life’s pressures? For a rising number of adults, stress relief can be found at the bottom of a toy box. “Lego, the world’s largest and most profitable toymaker, is zeroing in on a growing demographic: stressed-out adults,” writes Abha Bhattarai in The Washington Post.

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Member Engagement

Disciple Media

JANUARY 17, 2020

Product and pricing are no longer the only important elements to building a successful brand. In today’s connected world, customers still come for those two things but, more often than not, it’s the people they stay for. As such, building customer loyalty is no longer just about offering attractive reward programmes; it’s about building a community of engaged fans and nurturing them to become advocates of your brand.

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