Fri.Jan 17, 2020

Association Brain Food Weekly: 1.17.20

Reid All About it

The weekly list of free educational events and resources for the association community… Association exec Mark Golden explains why a future-focused profession needs full participation from all people to reach its potential—the reason diversity, equity and inclusion cannot fall off an association’s strategic agenda. He also addresses unconscious bias and privilege: “We need to see and acknowledge the costs and missed opportunities that the biases at work in our personal, professional, and societal lives impose before we can address them.” Well worth a read and reflection. Synchronicity in my Twitter stream this week with two posts—one from Beth Kanter and one from Amanda Kaiser —discussing the need for introspection and reflection routines. Another pair came to mind—Celisa Steele and Jeff Cobb of Tagoras—because they often discuss reflection as part of the learning process. Make time soon to reflect upon the tasks and processes that eat up your time every day , says MemberSuite. They provide advice for identifying and eliminating the pesky chores that take your focus away from more important work. WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond , especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more. Chapter websites can be an embarrassment and, even worse, a crisis the national association must handle. Billhighway describes how to prevent several chapter website disaster scenarios. I like looking outside the association world for examples of communities that deliver value to their constituency. Here’s one you might not know much about but could find of interest: online fan fiction learning communities. “They’re finding community, establishing identity, and exploring new trends that have not yet found mainstream acceptance.”. Quick hits before we get to the list of this week’s free education: 3 tips for a better museum visit. ( Austin Kleon ). 100+ icebreaker questions. ( Career Contessa ). Gen X women get less sleep than any other generation. What’s keeping them up? (Ada Calhoun, Time ). Good eats—skip down to the list of free webinars if you’re not into cooking: I wish I could eat pasta every night. Sigh. This pasta al limone from Bon Appetit reminds me of a dish I had for lunch one day in a restaurant in the North Beach neighborhood of San Francisco. Bright and comforting, so good to have that flavor experience again. Another excellent Bon Appetit recipe, peanut noodles with ground pork and collard greens. I doubled the peanut butter, increased the soy sauce and vinegar, used linguine instead of rice noodles and palm sugar (simply because I had it) instead of white sugar. Another keeper, especially with all the collards I buy. One of my other favorite sources of recipes, besides Bon Appetit, is the New York Times. I pay for a subscription just so I have access to their recipes. This spicy white bean soup with kale (instead of broccoli rabe) from Alison Roman was excellent. I added chicken chorizo because my feller loves his meat, and used parmesan instead of feta. Having the leftovers tonight and you know how leftover soup or stew is even better the following days. Looking for more ways to use up a big block of feta, I made baked shrimp with fennel, tomatoes and feta from Fine Cooking. I’ve made something like this before—the combo is spot on. I think I subconsciously let bananas sit around so I can freeze them to make banana bread later. I decided to try this banana bread recipe from Bon Appetit because why not, all their recipes are so good and I had all the ingredients already. This might be my go-to recipe from now on, although next time I may add some whole wheat flour to the mix. So good especially with fancy (read, expensive) salted butter. I had one large purple and one large orange sweet potato hanging around so I chopped and tossed them in olive oil along with broccoli stems, red onion, bacon, garlic and salt. Roasted them on a sheet pan at 400 and served them with runny fried eggs. Now that’s a breakfast! Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric. Mon 1/20 at 12 p.m.* – Community Integration into the Total Organization Ecosystem. Take a closer look at some of the community trends identified for 2020. This trend represents a movement wherein online communities are recognized by departments within organizations to play a central role in achieving their business goals. More info/register. Host: Vanilla. Presenter: Todd Nilson, Founder and Digital Strategist at Clocktower Advisors. *All times are Eastern Standard Time unless otherwise noted. Mon 1/20 at 1 p.m. – Chatting with Agnes & Cecilia. This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info. Hosts: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Tue 1/21 at 12 p.m. – Maximize Your Advocacy Efforts by Aligning your Policy Positions and PAC Giving. What happens when your association is ready take a very public position on a key issue? Are you prepared to be in the spotlight? If you move forward, everything about your organization will be under intense scrutiny—from your membership, to your positions on other important issues to your political action committees. Are you supporting candidates whose platforms align with your association’s values? How will this affect your overall advocacy efforts? 1 CAE credit. More info/register. Host: ASAE Government Relations and Advocacy Professionals Community. Presenter: Dr. Jeremiah Schuur, Chair, Emergency Medicine, Brown University’s Warren Alpert Medical School. Tue 1/21 at 12 p.m. – Community Goes Green. Take a closer look at some of the community trends identified for 2020. The green trend will see the collective and unified effort of online communities and community professionals make changes in how they conduct business in 2020. More info/register. Host: Vanilla. Presenter: Tim Falls, Director of Community at Digital Ocean. Tue 1/21 at 2 p.m. – Association Chat on Twitter (#assnchat). Join an online tweet chat with fellow association professionals by following the #assnchat hashtag on Tuesdays at 2 p.m. If you’re interested in moderating a future #assnchat, contact KiKi. More info. Host: KiKi L’Italien, founder, Amplified Growth. Tue 1/21 at 2 p.m. – Why Your Association Needs a Mentoring Program in 2020. Get insight from a first-hand account of the Grant Professionals Association’s experience with rebuilding their mentoring program. Learn the benefits of starting a mentoring program at your organization, find out the steps behind laying the foundation of a successful program, and hear about the real-life experiences and results from an association living the process. More info/register. Host: Higher Logic. Presenters: Barb Boggs, Events and Volunteer Relations Manager, Grant Professionals Association. Calista Rollogas, Senior Customer Success Manager, Higher Logic. Tue 1/21 at 2 p.m. – Four Gates to Peak Team Performance. Recent discoveries in neuroscience illuminate what differentiates high-performing teams from the rest. Learn how safety, inclusion, purpose, and belonging create the necessary conditions for true collaboration and team excellence. This groundbreaking approach will give your learners new tools and strategies they can implement immediately to consistently create peak-performing teams. More info/register. Host: Britt Andreatta Training Solutions. Presenter: Dr. Britt Andreatta, CEO, Britt Andreatta Training Solutions. Tue 1/21 at 3 p.m. – The Culture of Lean Innovation: Small Changes, Big Impact. Join us for a conversation about how we can make small changes to create big shifts in how we work. Let’s talk about how to develop the right approaches, policies, and processes to create deep value and impact for our members and all our stakeholders. Three nonprofit/government leaders—who’ll tell us how they adopted Lean Innovation and achieved powerful outcomes by changing the way they work—will lead the conversation. More info/register. Hosts: Associations Catalyzing Entrepreneurship (ACE) and Scott Oser Associates. Presenters: Heather Hiscox, co-founder of Pause for Change. Johanna Hernandez, administrator in the Office of Innovation & Strategy at the office of the city manager, Tucson, Arizona. Joe Buehrle, vice president of organizational planning for Social Advocates for Youth, San Diego. Wed 1/22 at 12 p.m. – Nonprofits and Elections in 2020 (online and Washington DC). This month’s webinar will focus on how 501(c)(3), 501(c)(4), and 501(c)(6) organizations and their leaders can be involved in election-related activities. By attending, you will learn how to be involved in the process without tripping over IRS or federal, state, or local campaign finance rules. Location: online and Washington DC. More info/register. Host: Venable LLP. Presenters: Janice M. Ryan, Partner, Venable LLP. Meg Rohlfing, Co-Chief Corporate Counsel, ACLU. Wed 1/22 at 12 p.m. – Rise of the Branded Community Over Social Media . Take a closer look at some of the community trends identified for 2020. Social media platforms aren’t the best place to build a long-term, controlled and engaged online community, and in 2020, this trend will be increasingly realized by organizations. More info/register. Host: Vanilla. Presenter: Sophie Bujold, Founder of Cliqueworthy. Wed 1/22 at 1 p.m. – The Business of Customer Education – How to Cultivate Sustainable Growth. Educating members and nonmembers about your professional development programs is not just good business. It’s also profitable business. They’ll put your products to use faster and more effectively. Speed counts because successful customers are more likely to buy again from you and recommend you to others. Learn what it takes to build a successful customer education program, the kind of structure that will scale well with your business, and how you can win executive approval for this approach. 1 CAE credit. More info/register. Host: Talented Learning. Presenters: John Leh, Lead Analyst, Talented Learning. Khalid Shaikh, Head of Customer Learning Services, DataStax. Bill Cushard, Director of Marketing, ServiceRocket. Wed 1/22 at 1 p.m. – Mentoring Programs – The Secret to Member Engagement. Get expert tips for starting and growing a mentoring program at your association. Hear a fresh perspective on the impact of mentoring and its benefits, steps and considerations for starting a mentoring program at your association, and insights for growing your mentoring program if your association currently has one. More info/register. Host: MCI Group. Presenter: Lauren Harley, Assistant Director of Education and Certification, MCI Group. Wed 1/22 at 2 p.m. – How to Craft RFPs That Make Your Events More Profitable. Learn how to craft a concise RFP that illustrates the total economic value your event will have to the venue and destination. Get tips on how to cut costs and negotiate better amenities (i.e. better room block terms). Understand how to track and control overall event spend and demonstrate ROI. 0.5 CMP credit. More info/register. Host: MeetingsNet. Presenters: Laura Puglisi, Director, Venue Sourcing & Partnerships, and Paulina Curto, Manager, Meetings & Events Team, Cvent. Wed 1/22 at 2 p.m. – How to Train and Manage Your Booth Staff. Learn how to train and manage an effective booth staff that properly engages and qualifies attendees. Hear how to qualify an attendee, engage in effective conversations, select motivated staffers, and find staff training resources and worksheets. More info/register. Host: Skyline Exhibits. Presenters: Sofia Troutman, Sr. Digital Marketing & Product Innovation Manager, and Danny Pace, Services Product Manager, Skyline Exhibits. Wed 1/22 at 3 p.m. – Nonprofit Technology Trends Round Table: 2020. Join an “ask the experts” free-wheeling discussion–a nonprofit technology trends roundtable 2020 on trends we expect to deliver new impact this year, including cybersecurity, implementation projects, cloud computing, and IT management strategies and budgeting. More info/register. Host: Community IT Innovators. Presenters: Community IT Innovators’ CTO cybersecurity expert Matt Eshleman, Chief Operating Officer Johanny Torrico, Director of IT Consulting Steve Longenecker, and President and CEO Johan Hammerstrom. Thu 1/23 at 11 a.m. – Right Sizing Reserves – More Important than Ever Before. Learn about the history behind reserve funds, from the “why’s?” to the “how much?”; the importance of “bucketing” reserve funds; using Enterprise Risk Management (ERM) to identify risks and opportunities unique to your organization; and how one association (NCARB) used ERM to ‘right size’ its reserves. 1 CAE credit. More info/register. Host: ASAE Finance and Business Operations Professionals Advisory Council. Presenters: Christian Spencer, RSM audit partner. Rob Dickinson, Vice President of Finance at National Council of Architectural Registration Boards (NCARB). Thu 1/23 at 12 p.m. – Shift Towards Executive Interest in Community. Take a closer look at some of the community trends identified for 2020. It’s predicted that in 2020, we will finally see a solid shift in how executives view online community and the value that they have on organizations. More info/register. Host: Vanilla. Presenter: Marjorie Anderson, Founder of Community by Association and Manager of Digital Communities at Project Management Institute. Thu 1/23 at 1 p.m. – LMS Selection: Mastering the Process, Avoiding the Pitfalls. Hear about a time-tested process for selecting a learning management system and the pitfalls to avoid. Get a clear understanding of how to lead your organization in choosing the right learning technology. 1 CAE credit. More info/register. Host: Tagoras. Presenters: Celisa Steele and Jeff Cobb, co-founders of Leading Learning and Tagoras. Fri 1/24 at 12 p.m. – Privacy and Data Management. Take a closer look at some of the community trends identified for 2020. Privacy and data management will be top of mind for most communities in 2020 and will not only shape how communities operate, but also how members view the community as a whole. More info/register. Host: Vanilla. Presenter: Nicole Banks, Community Manager at Synopsys’ Software Integrity Group. Fri 1/24 at 1 p.m. – Unlocking the Member Voice: An All New Member Benefit and Revenue Generator. You can help your members make smarter buying decisions, give them a place to voice opinions on products and services they use at work all while creating a new unexpected source of non-dues revenue for your organization. Learn how to use a review site to elevate your organization and industry. 1 CAE credit. More info/register. Host: Matrix Group. Presenters: Matrix Group CEO Joanna Pineda. 100Reviews Co-Founder Teri Carden. Tue 1/28 at 2 p.m. – Knowledge Management in Practice (Arlington VA). Join a discussion about ways that organizations are using SharePoint to share information. We will have broad insights across multiple associations as well as an insider view of one association’s knowledge management journey. We will also consider what technologies and approaches work when associations want to share information with members, and how content modelling helps tie different data sources together. Location: Arlington VA. More info/register. Host: Association Women Technology Champions. Presenters: Lisa Quirk, PMP, Director of Technology and Electronic Information Resources, NALP. Liz Rumsey, CAE, Director of Information Strategy & Business Analysis, SFN. Mukta Kori, MS, System Analyst, ATS. Moira Edwards, MS, CAE, President, Ellipsis Partners. Thu 1/30 at 8:30 a.m. – New Year, New Digital Strategy (Coffee Talk, Alexandria VA). 1 CAE credit. Location: Alexandria VA. More info/register. Host: Results Direct. Thu 1/30 at 2 p.m. – Association Data Summit (Washington DC). I normally don’t share events with registration fees, but this fee is affordable even if you’re paying out of pocket. Led by association professionals who do this every single day, this intensely practical how-to event will explain how to gather and act upon data-driven insights. Learn how to operationalize your data assets in a single afternoon. 2.5 CAE credits. Location: Washington DC. More info/register (fee). Host: Gravitate Solutions. Presenters: Galina Kozachenko, Managing Director, Strategy, Analytics & Technology, Association of Financial Professionals. Vidya Gadang, PhD, Senior Data Analyst, American College of Obstetricians and Gynecologists. Fri 1/31 at 3 p.m. – Small Staff Association Book Club: The Power of Moments. Join a discussion of the book, The Power of Moments: Why Certain Experiences Have Extraordinary Impact , by Chip Heath and Dan Heath. This book explores “why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work.” During book club, we’ll explore how we can apply the book’s lessons to our work. For example, how can you ensure the opening reception at your conference is memorable, not just ho-hum? More info/register. Host: ASAE Small Staff Association Professionals Community. Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday afternoon. Follow Blog via Email. Enter your email address to follow this blog and receive notifications of new posts by email. Follow. Creative Commons image by Wendy Garner via Unsplash. 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Tucson 141

Daily Buzz: The Lego Method of Stress Relief

Associations Now

How the perennial kids’ favorite has become an unlikely way for adults to blow off steam. Also: how to make your mark as a volunteer. Need a new way to deal with life’s pressures? For a rising number of adults, stress relief can be found at the bottom of a toy box.

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6 Out-of-the-Box Volunteer Recruitment Ideas to Try


A new year means new volunteer opportunities. But getting volunteers.not always so easy. To bump up awareness and interest, try these six out-of-the-box ideas: Small Staff Chatter volunteer management

ASAE Opposes White House Research Access Policy

Associations Now

In a letter to the White House, ASAE is asking the Trump administration to reconsider a proposed executive order that that would negatively affect the ability of many scientific societies to continue to publish scientific journals. Concerned About This Issue?

AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

An ultimate guide to choosing a membership platform.

Disciple Media

More than ever, brands are defined by their communities. Gatherings of passionate fans are far more effective marketing than any form of paid advertising. But while fans often form their own communities as well, many niche brands also create their own membership platforms to build and nurture their communities and increase sales. Why do you need a membership platform?

How to create your own fan club. [Ultimate Guide]

Disciple Media

Product and pricing are no longer the only important elements to building a successful brand. In today’s connected world, customers still come for those two things but, more often than not, it’s the people they stay for. As such, building customer loyalty is no longer just about offering attractive reward programmes; it’s about building a community of engaged fans and nurturing them to become advocates of your brand. Why create your own fan club?