Tue.Dec 05, 2017

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Live Receptionist vs Call Forwarding: Who Wins

Wild Apricot

We have come a long way since those days when forwarded calls usually ended in a voicemail box that nobody bothered to check. Businesses that previously used call forwarding facilities to record customer messages often felt overwhelmed by the sheer number of calls, and simply used to give up calling them back.

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Blue Sky eLearn: 2017 Year in Review

Blue Sky eLearn

2017 was another great year for Blue Sky! If you haven’t been following us the entire year, read our 2017 year in review below and check out some highlights! We secured funding from Freeman Digital Ventures and partnered with Freeman on a new OnlineEvents Solution. We took our Higher Logic partnership to the next level by offering a seamless eLearning and community experience.

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An Introduction to the EU Global Data Protection Regulation

Higher Logic

If you send email or maintain a user database and have any members, customers, or prospects in the European Union, you’ve probably heard about the Global Data Protection Regulation (GDPR). Going far beyond email and electronic communication, this new law covers all aspects of data privacy and has been hailed as the most important such regulation in 20 years.

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A method to discover what your association customers think.

YourMembership

With the holiday shopping season upon us and the shift towards cyber-shopping as opposed to mobbing the mall, the likelihood of running into a window asking you to take an online survey to share your internet experience is almost certain. A quick way to gain your customers’ perspective on how your software is operating is. The post A method to discover what your association customers think. appeared first on YourMembership.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Why the Growing Interest in CRM Solutions for Associations?

WBT Systems

Over the last few years, inbound marketing has become a key component of association marketing strategy. With inbound marketing, associations leverage content and online behavior tracking to develop and deepen relationships with prospective members and customers. In a typical example, a website visitor provides their email address to the association in exchange for downloadable content—and so the relationship begins.

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[Webinar] Social Media and Your Perfect Audience

GrowthZone

Learn how to revitalize your association’s social media relationship with prospective members! Join membership expert and social media pro, Frank Kenny, on Wednesday, December 13 th at 1 PM CST for our live, FREE webinar, “Social Media and Your Perfect Audience.”. Register for the Webinar Now ». Frank will share techniques for associations that will help them can attract (and retain) members through social media.

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On Demand Webinar – American Engagement Index 2017: Getting More ROI from Engagement through Stronger Relationships

GlowGlobally

. For two years, 20 associations have participated in the first ever benchmark indices designed to better understand how relationship strength affects the ability to improve engagement with members and customers through empirical data. Thousands of members and customers from US and overseas responded as we sought to answer: How strong is the current relationship with members and customers?

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Belonging to an Association Could Make You Happier

Association Success

So how do we foster that sense of belonging? Do members feel they belong to the association? Does their feeling of belonging equal the sense of belonging they feel when they go to a book club meeting? Is it like getting together with coworkers after work for a round of beers? Or do your members have a more transactional feeling about their membership?

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