YourMembership
FEBRUARY 28, 2020
Your members look to your association for job opportunities and career advancement. The right career center solution can help you support your members through each stage of their careers. Job opportunities and career advancement are among the top reasons members join associations. They’re also among the top benefits members value throughout the member lifetime.
Associations Now
FEBRUARY 28, 2020
Why making your website usable for all is the right thing to do. Also: harnessing the power of a valuable advertising strategy—word-of-mouth. if you’re in the midst of a website refresh, don’t forget to put web accessibility on your list of priorities, writes DelCor’s Tom Jelen. Making your website accessible means designing it in a way that makes it usable for all people, whatever their hardware, software, language, location, or ability.
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Association Adviser
FEBRUARY 28, 2020
As the National Black MBA Association celebrates its 50th anniversary, president and CEO Kay Wallace chatted with Association Adviser about what she’s doing to help NBMBAA® establish a reputation as an organization that steadfastly supports a diverse group of professionals. The post The Honor and Challenge of Being Entrusted with Others’ Dreams: Kay Wallace, National Black MBA Association appeared first on Association Adviser.
Associations Now
FEBRUARY 28, 2020
Rising concerns about the sale of.org registry to Ethos Capital have led the private equity firm to offer a set of concessions. Among them: capping price increases for renewing web domains and establishing a stewardship council. Even with this commitments, ASAE says it still has concerns about Ethos’ motives. On February 21, Ethos Capital—the private equity firm seeking to buy the rights to operate the.org domain registry—offered a set of legally binding concessions to.org registrants concerned
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Reid All About it
FEBRUARY 28, 2020
The weekly list of free educational events and resources for the association community… One of my soapbox topics is associations taking a more holistic and innovative approach to sponsorships, so I enjoyed reading this MemberSuite post on sponsored experiences. They provide several examples to get you thinking, including some hallway activations at PCMA’s Convening Leaders.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Expo Logic
FEBRUARY 28, 2020
Wouldn’t it be great if you could significantly improve the way you engage and communicate with your members? Do you find that your members connect with you only at your annual conference? That once the event is over, they delete the event app and that’s the end of their engagement. Getting your members engaged is crucial to the strength and relevance of your organization.
Expo Logic
FEBRUARY 28, 2020
It’s tough to choose a mobile event app provider. There are a lot out there, and not all are good. So how do you narrow down your choices and identify the company best for you? We have the right questions to ask. Always keep in mind that you want to focus on which app is most “suitable” for your particular needs because needs can vary. And use the least amount of functionality to achieve your goals.
Expo Logic
FEBRUARY 28, 2020
When your association’s members are already bogged down with the responsibilities of their own careers, families, and communities, how do you convince them that committee work is worth prioritizing? The process needs to be multifaceted and focus on the benefits to your organization as well as to the candidates themselves. Here are five crucial elements to help you get the “yes.”. 1.
Expo Logic
FEBRUARY 28, 2020
Great customer service doesn’t just happen overnight. It builds from a company culture. In such a culture, service to customers is a way of life, a default position, something that is relentlessly pursued and refined. Here’s our 7 pillars that we consciously nurture to ensure our customers keep coming back to us. 1. Fit Matters. Not everyone is a good fit to serve as an Account Manager.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Expo Logic
FEBRUARY 28, 2020
iBeacon for Events, floor analytics, indoor location and more…. Once again Apple has triggered an event-industry innovation streak. Its iBeacon—a small piece of hardware that transmits signals to a smart device—has sparked the imagination of leading mobile app developers, several of whom have announced beacon-enabled features for their existing event apps.
Expo Logic
FEBRUARY 28, 2020
Your mobile app is one (if not the only) central location where most of your complex event content is stored. Whether you’re using a DIY app or an Account Manager to oversee your data input, your organization should have one point of contact. This contact should be the only one to keep on top of the flow of information for each mobile app. The responsibility for the content for exhibitors, speakers, sessions and schedules, generally spans across several departments within an organization.
Expo Logic
FEBRUARY 28, 2020
The coronavirus first appeared in China in December 2019 and has since migrated to Europe and the Middle East. The CDC released more information on Tuesday and provided additional precautions travelers can take, but what can event organizers do to prepare? As the Spring 2020 trade show and event season kicks into high gear, here are some preparations you may want to consider implementing at your event.
Expo Logic
FEBRUARY 28, 2020
Surveys and polling are some of the prime ways you can get event attendee and association member feedback. It’s crucial information that can drive future event session topics, the overall direction of an association, advocacy issues that resonate with members…so much can be gleaned from these answers. So how do you get the best information? The following tips may seem obvious, but you should always keep them top of mind in crafting your polling and surveys.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Expo Logic
FEBRUARY 28, 2020
In the last two years, the SHOT Show increased their event app sponsorship revenue by 169%, and then achieved another impressive doubling after that! So what’s their secret? They changed their entire sponsorship approach , bundling booth sales with event app and digital packages that are a winning combination for organizers, exhibitors and sponsors.
Expo Logic
FEBRUARY 28, 2020
Sponsorships are critical to the success of association events, especially within healthcare. But according to The State of Event Sponsorship in 2018 , a majority of event planners are struggling to secure sponsors. And unfortunately, for a small group, retention rate is decreasing. But it doesn’t have to be all doom and gloom when it comes to new ideas for unlocking event revenue.
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