Reid All About it
MARCH 12, 2021
The weekly list of free educational events and resources for the association community…. Association technology and analytics. I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon.
Higher Logic
MARCH 12, 2021
The post 16 of Our Favorite Examples of Storytelling in Marketing appeared first on Higher Logic. Have you ever seen a commercial that made you cry? What is it about certain commercials that tugs on our heartstrings? The secret lies in telling a great story, which is the foundation of great. The post 16 of Our Favorite Examples of Storytelling in Marketing appeared first on Higher Logic.
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Aaron Wolowiec
MARCH 12, 2021
Virtual event platforms seem to be everywhere, yet there still is no one-size-fits-all solution. And we can't expect there to be. Every event is unique and has its own needs, whether it's in-person, hybrid or virtual. So as event planners, we cannot assume one platform will check all of our boxes. There are, though, MANY add-on virtual pieces we can snag to create a unique event - most of these will work with most platforms.
Nimble AMS
MARCH 12, 2021
Lapsed members. Every association deals with the issue , but failure to renew doesn’t have to be the end of the story. There’s always an opportunity to re-engage lapsed members. Here’s how. How to re-engage lapsed association members. First, understand lapsed members. According to recent Community Brands research , most Members who fail to renew do so because of cost or a change in their lives, such as switching jobs, balancing family and professional priorities during the pandemic, or ret
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SBI
MARCH 12, 2021
When your board selects a new association management company (AMC), it isn’t like firing an employee. It is like firing several employees, all at once. Or at least it can feel that way. Strong bonds can develop between a board of directors, committees, and the AMC staff of an association. No board likes to deliver the bad news to an AMC owner that they are going to look at management alternatives—but often a board’s decision to seek a new management partner will not be a surprise to an AMC.
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GrowthZone
MARCH 12, 2021
by Frank Kenny. In any member-based organization, successful member onboarding is perhaps the single most important activity. It’s more important than marketing and more important than sales. Why? A poorly onboarded member is: more likely to drop. less likely to invest in non-dues revenue products. less likely to refer others to your organization. If you are looking to improve the health of your organization, start with your member onboarding process.
Forj
MARCH 12, 2021
You’ve chosen Salesforce. Whether you go “packaged” or “native” depends on just how much customization your association requires. In the old days of software selection, the biggest decision was often whether companise were going to buy a packaged solution to deploy or build the application by hiring code talent. Those days are gone now.
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