Fri.Sep 29, 2017

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Association Brain Food Weekly: 9.29.17

Reid All About it

The weekly list of free professional development events for the association community… More M&A news this week: Personify bought Wild Apricot. DelCor’s Loretta DeLuca, Gretchen Steenstra, and Kathleen McQuilkin had a chat with Personify CEO Eric Thurston to get the deets. HubSpot explains how online search habits are changing and how topic clusters and pillar pages can improve your website’s SEO performance.

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September Update: Exciting News — Wild Apricot Has Been Acquired

Wild Apricot

We are thrilled to announce that Wild Apricot has been acquired by Personify. Read all about the acquisition and more in this months' update.

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Six Lessons I Learned from Listening to Partnership Professionals

Association Success

A recent survey revealed the importance of strong, mutually beneficial partner relationships. We can learn a lot from listening. When you are looking for guidance, searching for inspiration, or hoping to educate yourself, it is a valuable and worthwhile enterprise to listen to the voices in your professional community. The DC-Area Partnership Professionals Network (DC-PPN) is a group of association and not-for-profit organization professionals who focus primarily on corporate partnerships and sp

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Everything You Always Wanted to Know about Membership Marketing but Were Afraid to Ask

Membership Marketing

Best practices, technology, and regulations are changing at such a rapid pace that it makes keeping up a real challenge. So here is a webinar where you can voice the questions that are impacting your membership like: · How is digital marketing being used to get and keep members? · How do you overcome email fatigue? · What is the appropriate budget to spend on membership recruitment?

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!