Need new ideas for attracting members? Follow this 7-step framework for success
Association Success
SEPTEMBER 10, 2020
The membership economy applies to any organization that acquires and retains members, ranging from traditional associations to for-profit companies like Amazon and Netflix. Though the membership economy contains many nuances and complexities, all membership organizations share several core qualities — a seven-step framework of standards. . The seven components set any membership organization — big or small, for profit or not — up for success.
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