Reid All About it

MARCH 15, 2016

This article was originally published in the Association Executives of North Carolina’s Success By Association magazine, February 2016 issue. ~~~. Social media is a great way to connect with others, find and share resources, and build a community. But how do you find time to manage it? At a recent AENC Technology Roundtable , I told my fellow attendees about two time-saving social media tools I couldn’t live without: Hootsuite and Buffer.

Social Media 174

Social Media How To North Carolina Directory 174

Wild Apricot

MARCH 15, 2016

As a nonprofit manager, one of your main initiatives is to attract and retain new members. You’ve tried various marketing campaigns, but they take a lot of work (plus the payoff is largely unpredictable). All this can be solved by an automated Marketing Funnel.

Marketing 154

Marketing Maine 154

Higher Logic

MARCH 15, 2016

What’s the secret recipe for building your community with lifelong members? It boils down to this equation: engagement plus satisfaction equals member renewal. Easy, right? The longer members stay, the better for everyone. If your goal is to grow your community, increasing member retention is an important piece to hone in on. As members stay longer, they build more connections, entrenching themselves deeper into the organization and community culture.

Tools 120

Tools Report Recruiting Recruitment 120

Wild Apricot

MARCH 15, 2016

You have success with attracting new members, it’s the retaining them bit that needs some work. Wait a minute… you already have some super-members who’re extremely passionate about your organization. They’re loyal and willing. So what’s the problem exactly? Well, do you have a killer onboarding process?

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Process Organization 150

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Member Engagement

Smooth The Path

MARCH 15, 2016

This past weekend my family spent one day in a cousin’s orchard pruning her 50 year old apple trees. She has 50 and in one full day we only completed 4 trees. My husband mostly clipped. I mostly carted away the branches. By the end of the day my back ached and he could barely flex his hand. Only 46 more to go… Over the last 10 years we’ve been helping at the orchard a lot.

Project 73

Project Technology Strategy Industry 73

Association Adviser

MARCH 15, 2016

We thought formal structures were the way not-for-profit organizations develop new ideas, but results of our unscientific reader poll indicate otherwise. The post Poll: Developing New Ideas Is a. For more about this topic, click on the headline.

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Process Organization 60

Associations Now

MARCH 15, 2016

With young adults buying cars later in life, the National Automobile Dealers Association is keeping the industry aware of how generational differences in buying power and automobile preferences are affecting the purchasing process. Those crazy millennials have been keeping the auto industry on edge—partly because they’re buying cars a lot later, and that caught dealers off guard.

millennials 50

millennials Price Project Industry 50

Wired4Leadership

MARCH 15, 2016

Embracing the near win is an essential part of leadership. Since failure is rarely fatal in the nonprofit world, savvy leaders experiment and willingly take risks. While failure can damage your self-esteem and slow your career trajectory, if not managed well, it can also be the springboard to success. Strengthening your ability to discern and manage … Continue reading 6 Reasons You Need to Embrace the Near Win → You are reading 6 Reasons You Need to Embrace the Near Win from the Wire

Leadership 28

Leadership 28

Associations Now

MARCH 15, 2016

Jewelers of America is updating its list of membership benefits to include a new partnership with an asset service. What is it? Jewelers of America (JA) has long been representing the needs of jewelry sellers across the market, big and small. But even established associations can beef up perks for members, and that’s just what JA has done with its latest benefits update.

Discount 40

Discount America Course Industry 40

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Wired4Leadership

MARCH 15, 2016

Embracing the near win is an essential part of leadership. Since failure is rarely fatal in the nonprofit world, savvy leaders experiment and willingly take risks. While failure can damage your self-esteem and slow your career trajectory, if not managed well, it can also be the springboard to success. Strengthening your ability to discern and manage … Continue reading 6 Reasons You Need to Embrace the Near Win → You are reading 6 Reasons You Need to Embrace the Near Win from the Wire

Leadership 28

Leadership 28

Associations Now

MARCH 15, 2016

Pediatricians are being asked to check whether families are able to make ends meet every month. The American Academy of Pediatrics is aiming to tackle the long-ranging effects of poverty on children’s health. Last week, AAP announced new recommendations that encourage pediatricians to ask the question “Do you have difficulty making ends meet at the end of the month?

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System Resources Report 40

Associations Now

MARCH 15, 2016

Surfacing … One noteworthy trend spotted at Great Ideas: the rise of the Microsoft Surface as a digital conference tool of choice. After years in which the iPad has been the mainstay of note-taking at ASAE conferences, the Microsoft tablet with the built-in kickstand was hard to miss as a challenger. The iPad is still a champ, but the Surface is making headway.

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Colorado Chicago Innovation Analysis 52

Associations Now

MARCH 15, 2016

Last week, McDonald’s and the National Labor Relations Board met in administrative court in a battle over whether the fast-food chain, which is largely made up of franchises, should be treated as an equal employer with its franchisees. The case is being closely watched in the dining and retail spaces. The biggest headlines for McDonald’s these days have nothing to do with its relatively recent decision to start selling all-day breakfast.

Seattle 40

Seattle Industry Strategy 40

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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Associations Now

MARCH 15, 2016

Associations produce a lot of content, but if it isn’t properly optimized for your audience, you may be wasting a lot of time on content the people you care about don’t really care about—or worse, hiding the content they actually are interested in. The solution to this problem may be hiding in your data. “If there’s one thing associations do, it’s produce content,” association marketing pro Scott Oser said during a session on marketing and communications on Su

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Content Press Release Analysis Social Media 59