Blue Sky eLearn

SEPTEMBER 12, 2018

Supporters, members, and donors are the lifeblood of your organization or association. They’re the very reason for your membership program in the first place. Needless to say, keeping them engaged is of paramount importance. Slipping engagement statistics can be a serious warning sign for your organization! While no membership programs actively neglect their engagement techniques, it can still be incredibly easy to forget about the foundation of your success: member engagement.

Content 173

Content Member Engagement Tools Strategy 173

Smooth The Path

SEPTEMBER 12, 2018

Every summer during Fourth of July week my husband’s family has a week-long reunion at a cabin in the Pennsylvania Poconos. Usually, twenty to forty people are there for every meal. This summer I decided to make my favorite from scratch pancake recipe for the whole gang. These are the best pancakes I have ever tasted, and I looked forward to wowing my husband’s family.

Pennsylvania 68

Pennsylvania Member Engagement Communications Resources 68

Associations Now

SEPTEMBER 12, 2018

Content marketing is a valuable tool for associations looking to attract new members, engage existing ones, or gain more conference attendees. But all too often, content marketing programs get off track. Here’s how to get back on the rails. Content is a means to an end. That’s according to Omnipress Marketing Director Tracy Grzybowski. “The whole reason you’re publishing your content is because eventually you want someone to take an action,” Grzybowski said.

Content 105

Content Marketing Tips Course 105

HighRoad Solution

SEPTEMBER 12, 2018

This will sound outrageous to many email marketers according to a recent report by Litmus , but it’s time you plan for the apology email. Not planning for one because you think will never be in that boat is a missed opportunity for three reasons: it means you’re playing it too safe, you may be in a culture of fear, and you have poor quality assurance.

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Email Marketing Report Marketing 68

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Associations Now

SEPTEMBER 12, 2018

Feedback is key to creating better events—are you asking for it in a way that attendees will respond to? Also: How to prevent burnout. According to the State of the Event Industry survey by EventMB, 91 percent of planners say attendee satisfaction is the biggest measure of a meeting’s success. But actually getting that feedback can be a challenge.

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Survey Social Media Review Project 75

Associations Now

SEPTEMBER 12, 2018

Researchers at Purdue University have created a new real-time social analytics tool that police departments and other first responders can use to track potential emergencies at large events. Just in time for college football season, as fans gather by the thousands every weekend at stadiums nationwide, a new tool being rolled out by Perdue University could prove a huge help in responding to emergency situations at large-scale events.

Social Media 74

Social Media Tools Indiana Technology 74

Robert Skrob

SEPTEMBER 12, 2018

Did you wake up this morning hoping for a webinar? You’ve gone all week without one. Perhaps your spouse used to give you webinars, but no longer. Then there was that one vendor who always offered webinars, but they don’t even do it anymore. Disappointing? No, you didn’t wake up hoping for a webinar. And neither did your members. And I can promise you those prospective members you want to sign up as paid members didn’t hope for a webinar either.

Marketing 31

Marketing Newsletter Report 31

Associations Now

SEPTEMBER 12, 2018

In a new ad campaign, the Institute of Management Accountants highlights how its CMA certification program prepares industry professionals for the rise of automation. Over the years, with advanced tech like artificial intelligence and machine learning in place to crunch the numbers, the way accounting and finance professionals work has changed. Despite some challenges, the technology has also offered management accountants the opportunity to grow and focus on making key strategic business decisi

Certificate 73

Certificate Press Release Analysis Technology 73

Associations Now

SEPTEMBER 12, 2018

The New Jersey Hospital Association is launching a new program, CHART, to utilize big data in hopes of spotting the underlying problems behind the medical issues its members tackle. Are there gaps in New Jersey’s healthcare coverage? One of the state’s medical groups is turning to big data to find out. The New Jersey Hospital Association recently announced the creation of the Center for Health Analytics, Research, and Transformation (CHART), which aims to use analytics techniques, al

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New Jersey Analysis Software Education 64

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy