Thu.Apr 13, 2017

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24 Must-Watch Webinars for Nonprofit Professionals

Wild Apricot

Here's a handy list of the top free nonprofit webinars sorted into categories like marketing, finance, and fundraising.

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How to Grow Your Community Management Career Faster

Higher Logic

“Act as if what you do makes a difference. It does.” – William James, Philosopher and Psychologist. That’s good career advice no matter what field you’re in, but it’s particularly powerful for community managers. Community managers hold an integral job that can get lasting results for businesses, yet they don’t always have the opportunity to communicate their importance.

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Membership 101: Ladder of Engagement

Spark Consulting

As I discussed in the last post in this series , membership is all about relationship building. The mechanism you use to build that relationship is the ladder of engagement. Simply put, just like you wouldn’t ask someone to marry you on the first date, so you need to create and deepen your relationship with your prospects (and members) over time before asking them for further commitments.

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Deciphering Dress Code Policy Dos and Don’ts

Associations Now

Warmer days may mean a higher chance for dress code violations. Communications professional Sheri Singer offers some advice for associations when it comes to their policies. It’s spring in DC! That glorious yet fleeting season of sunshine, cherry blossoms, and refreshing 70-degree days. It’s also the time of year when many are tempted to tiptoe past the boundaries of the dress code.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Did You Know? Despite Living in a Tech Age, Association Members Still Prefer In-Person Courses

Association Adviser

Our reader poll last month focused on how association members prefer to extend their professional education. Online courses? Webinars? Podcasts? Good old-fashioned books? Half of respondents told us their members prefer in-person courses: There could be several reasons for choosing an in-person continuing education course over other forms of professional learning.

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Beekeeper Group Acquires Pivot Point Communications

Beekeeper Group

Beekeeper Group Acquires Pivot Point Communications. Award Winning D.C. Public Affairs Firm Expands Leadership and Services with Acquisition of Boutique PR and Design Agency. Washington – April 13, 2017 – Beekeeper Group, a D.C. based public affairs and advocacy firm, expands their team and services by acquiring Alexandria, Va. based public relations and marketing firm Pivot Point Communications.

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California Group Helps Shape Water Conservation Policies

Associations Now

After years of drought, California saw a deluge of rain and snow. As the governor lifts the drought emergency status, the Association of California Water Agencies is helping inform the next conservation policy moves. After record winter rains and snow, California Governor Jerry Brown signed an executive order lifting the drought emergency declaration in most of the state.

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Trainer’s Notebook: Online Interaction Tools To Engage Your Audience in the Room and Beyond

Beth Kanter

This past month I’ve done several workshops where I experimented with different audience online interaction tools to engage people in the room as well as a remote audience tuning in through a live video stream. These were workshops at Cause Camp , Global Giving , and the Hartford Foundation. My instructional needs were simple: Question/Answer back channel where participants in the room or faraway could post questions.

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Small Business Group: Biz Owners Pessimistic About Tax Reform

Associations Now

A new survey from the National Small Business Association suggests that many small-business owners don’t expect comprehensive tax reform to happen anytime in the near future—if at all. Tax reform is near the top of the agenda for the Trump administration and Congress, but the issue is giving small businesses a bit of heartache. That’s according to new findings from the National Small Business Association (NSBA), which released its 2017 Small Business Taxation Survey [PDF] this week.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Beekeeper Group Acquires Pivot Point Communications

Beekeeper Group

Beekeeper Group Acquires Pivot Point Communications. Award Winning D.C. Public Affairs Firm Expands Leadership and Services with Acquisition of Boutique PR and Design Agency. Washington – April 13, 2017 – Beekeeper Group, a D.C. based public affairs and advocacy firm, expands their team and services by acquiring Alexandria, Va. based public relations and marketing firm Pivot Point Communications.

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Thursday Buzz: Turn Your Members Into Subscribers

Associations Now

Why your members are ready for auto-renewal plans. Also: A television ad hijacks Google Home devices. Your members are already using subscription services like Netflix, Blue Apron, and Slack, so why shouldn’t your association work the same way? If your association isn’t already using an auto-renewal model, the Billhighway blog makes a compelling case for why you should start.

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Conference Circuit: Urban Affairs

Associations Now

Rundown Attendees: 500. Conference Sponsors: 9. The Urban Affairs Association’s 47th Annual Conference begins next week in Minneapolis. Around 500 will be in attendance. Hundreds of urban scholars, researchers, and public service professionals will make their way to Minneapolis next week to collaborate on significant urban issues with fellow attendees and learn about new resources related to their research and teaching.