Wild Apricot
JANUARY 2, 2020
In the December newsletter you'll learn about the updated navigation menu, find extra support for using the new email editor and info on the upcoming webinar about marketing.
Association Success
JANUARY 2, 2020
When David Meerman Scott and his daughter, Reiko Scott, set out to write “ Fanocracy ,” they started with one question: Can others benefit from creating the kind of fandom that entertainers enjoy? . The answer they found, in short, is yes. . By looking into scientific research that explains how humans experience physical closeness and empathy as well as by interviewing organization leaders from various industries, David and Reiko were able to stitch together the tactics that anyone can use to al
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Associations Now
JANUARY 2, 2020
Apple, Google, and Amazon are among the companies joining forces to create a new standard that could allow smart home technologies to work without a hitch on competing devices. The companies that develop gadgets for your smart home are learning that the smartest move of all might be collaboration. Last month, Project Connected Home over IP , a new working group launched by Amazon, Apple, Google, and the Zigbee Alliance—the latter a standards group that includes companies like IKEA and Samsung—we
Association Adviser
JANUARY 2, 2020
Improving your organization’s SEO ranking is a complicated process that requires work and patience. Matthew Capala, Digital Summit speaker, shows us how. The post Building Your SEO Toolbox appeared first on Association Adviser.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Associations Now
JANUARY 2, 2020
A new year often brings change. Here are three ways that association meetings may transform in 2020. The beginning of a new year comes with lots of industry predictions, and there’s no shortage of them when it comes to meetings and events. So, how different will association meetings look in 2020? Here are three possibilities: Meetings Tech Will Move Beyond Apps.
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Associations Now
JANUARY 2, 2020
According to a PNP Staffing Group report, around 80 percent of nonprofits expect to offer at least a cost-of-living wage increase, and those increases are likely to benefit support staff as well. It’s not just the executives getting access to big raises in the new year—the support staff might get a bonus, too. A new report from PNP Staffing Group [registration], focused on the Washington, DC, area, shows that 4 in 5 nonprofits expect to offer at least cost-of-living raises to their employees thi
Membership Marketing
JANUARY 2, 2020
Based on my client interactions this past year and our ongoing benchmarking research with a thousand associations here are the trends that I think will impact membership marketing in the year ahead. 1. Digital Marketing – The use of online paid digital marketing (including Facebook, Google, and LinkedIn) will continue to grow in 2020. This past year our benchmarking research highlighted that 20 percent of individual membership associations reported digital marketing was one of the channels that
Associations Now
JANUARY 2, 2020
Encourage membership renewals from lapsed members with these three strategies. Also: how to drown out the distractions and improve concentration at work. Has your hard-earned membership count dropped? Seeing members lapse is frustrating, but they may not be gone forever. “The thing is, they may not necessarily be choosing not to renew,” says Callie Walker of MemberClicks.
Expo Logic
JANUARY 2, 2020
The Event Tech Group mobile app solutions provide multiple opportunities for you to build revenue and for sponsors to build brand awareness. This overview will outline the powerful revenue generating opportunities available through both our year-round and event app mobile solutions. The guide below helps align your goals with your sponsors and enables you to package and promote opportunities to maximize revenue generation.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Expo Logic
JANUARY 2, 2020
The Event Tech Group mobile app solutions provide multiple opportunities for you to build revenue and for sponsors to build brand awareness. This overview will outline the powerful revenue generating opportunities available through both our year-round and event app mobile solutions. The guide below helps align your goals with your sponsors and enables you to package and promote opportunities to maximize revenue generation.
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