WBT Systems

MAY 16, 2022

Now that you’ve dealt with upheavals, pivots (argh!), and unending change, you’re in prime shape to reexamine your association’s sacred cows.

Conference 444

Conference 444

Higher Logic

MAY 16, 2022

The post Marketing Movers & Shakers: Meet Annie Henderson appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space. Next up, get to know Annie Henderson, corporate marketing manager at ASBO International. The post Marketing Movers & Shakers: Meet Annie Henderson appeared first on Higher Logic.

Marketing 177

Marketing Communications Strategy 177

.orgSource

MAY 16, 2022

I once overheard a volunteer at a nonprofit organization say that replacing a key staffer would be easy. Not only did this employee have impressive credentials, she also was making significant contributions to the group. However, in this board member’s view, there were plenty of eager young professionals who could step into that important spot. […].

Organization 88

Organization 88

HighRoad Solution

MAY 16, 2022

Email is arguably the most popular and effective marketing tool for organizations to run campaigns and produce funnel conversions. It's used to generate interest, surface leads, and nurture those leads, all in pursuit of a particular sales or marketing objective such as joining or subscribing. From an execution perspective, it's important to strategize where your email—or set of emails—fit into the larger marketing schema.

How To 60

How To Marketing Tools Organization 60

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Member Engagement

Association Freak

MAY 16, 2022

Reading Time: 4 minutes Most associations segment their membership in the same way: by career stage. So young professionals might be one segment, mid-career folks another, and so on into retirement. They do it this way because it seems obvious, and it’s easy – but is there a chance it’s wrong? When determining whether or not your member segmentation … Continue reading "Is Your Member Segmentation Strategy Wrong??".

Strategy 56

Strategy Marketing 56

Disciple Media

MAY 16, 2022

How to Do Online Personal Training. Contrary to popular belief, personal training is not the exclusive domain of the wealthy and influential. People from all walks of life employ personal trainers these days, and with the advent of the internet, PTs now have a way to expand their client base and bring their expertise to an ever-larger audience. Why take your personal training business online?

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How To Social Media Certificate Library 36