Spark Consulting

JULY 2, 2019

That question is not rhetorical. Corporate membership can be complicated. To being with, there are at least two main types: Companies that are your core audience (i.e., trade associations’ typical members). Companies that are NOT your core audience (i.e., the suppliers who often comprise the associate members). Even in the “are your core audience” arena, things get complicated.

Discount 199

Discount Price Committee Maine 199

Blue Sky eLearn

JULY 2, 2019

Recently, I listened to a Leading Learning podcast that featured Connie Malamed a learning experience design consultant. Being in the LMS industry and seeing all of the different ways our clients design and present their eLearning programs, I always find topics like these interesting to share. Visual Design. The podcast kicked off with talking about visual design – visuals can be used to express ideas and concepts with so many different ways to use visual to depict scenarios. eLearning Industry

How To 157

How To LMS Learning Management System Content 157

GrowthZone

JULY 2, 2019

For associations to progress, they must adopt best practices for planning, execution, and analysis. There are millions of articles about how organizations can accomplish this. However, what may be right for one association may not be a fit for another. Enacting overall best practices for organizations of all kinds allows associations to establish a general foundation for success.

Analysis 105

Analysis Cost Revenue Strategy 105

Association Success

JULY 2, 2019

How can you encourage your organization to embrace a tech culture? I’ve always embraced technology, and I’ve pushed that forward in every position I’ve been in. Today’s technological advancements present many possibilities and solutions for organizations. Although most people can agree that there is always room for improvement, there are limitations and doubts surrounding the idea of bringing in new technology into operations and changing the way things work.

Technology 103

Technology Innovation Proposal Tools 103

Advertisement

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Associations Now

JULY 2, 2019

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. When it comes to new-member recruitment, a little bit of testing and tinkering can go a long way to a successful outcome.

Recruiting 88

Recruiting Recruitment Minnesota Georgia 88

Associations Now

JULY 2, 2019

Building an innovative culture? Start by not calling it “innovative.” Also: how one nonprofit is combating food insecurity. As associations strive to strengthen workplace culture, creating “collaborative,” “innovative,” and “results-driven” environments is at the top of many organizations’ to-do lists. But using these types of buzzy adjectives can actually have a negative effect, according to a report from Gartner, which surveyed leaders about effective ways to transform culture.

Innovation 76

Innovation millennials Newsletter Survey 76

Higher Logic

JULY 2, 2019

What if we build an online community and customers just use it to say bad things about us ? Any company adopting an online community has had this fear. Opening your community to your customers, and even prospects, can feel like you’re handing them pitchforks to use against you. It’s scary to think they might be right outside your digital door ready to attack.

Social Media 44

Social Media Review Products Communications 44

Associations Now

JULY 2, 2019

A new report from the consultancy Cause Effective notes that the fundraising field poses persistent challenges for people of color. Fundraisers of color face racism and bias throughout their careers. That’s the underlying point from Money, Power and Race: The Lived Experience of Fundraisers of Color , a new study from Cause Effective. The fundraising consulting firm conducted a survey of 100-plus respondents, as well as in-depth interviews with more than 50 stakeholders, mostly people of color ,

Report 76

Report New York Survey Resources 76

Associations Now

JULY 2, 2019

Ahead of the Fourth of July, let’s talk about the associations that help to keep the stars and stripes of the U.S. flag vibrant and in tiptop shape each year. There’s an association for everything, and there are lots of associations for flags, of course. Including the U.S. flag, with its 50 stars and 13 stripes. For example, the Flag Manufacturers Association of America helps support the interests of those that make American flags in the United States, including certifying U.S.

Illinois 76

Illinois United States America Course 76

Advertisement

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy