Wild Apricot

AUGUST 26, 2019

Keeping your donors engaged in your cause can be difficult. That’s why I’ve compiled this list of awesome group fundraising ideas to keep them involved.

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WBT Systems

AUGUST 26, 2019

3 Big Ideas from the 2019 ASAE Annual Meeting. Read more about 3 Big Ideas from the 2019 ASAE Annual Meeting.

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Eric Lanke

AUGUST 26, 2019

I think I've mentioned before that I got my start in association management as a meeting planner. When I started I had zero experience. It was entry-level, and someone simply gave me a chance to provide myself. I found that I had a knack for it, and pretty soon my career in association management was off and running. I say association management, but honestly, for a time I thought I might be looking at a career in meeting planning.

Association Management 113

Association Management Process System Member Engagement 113

Association Success

AUGUST 26, 2019

The question of how to get the best out of a database has been plaguing associations for years. We see some organizations treating their data like precious storage, while others see it more as a playground. . I think your database is like your garage. You wouldn’t want everything just thrown in there haphazardly that it makes it too difficult to find what you need later.

Education 103

Education Examples Marketing Organization 103

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Associations Now

AUGUST 26, 2019

Starting an online community is an investment. If you don’t have the time to foster engagement, skip it. Also: Venting won’t help ease workplace stress. Online communities don’t crop up overnight. Like other business initiatives, fostering a community takes effort and a thoughtful strategy. Rachel Strella from Social Media Today shares a few questions to consider before launching an online community: Are you willing to put in the work?

Social Media 101

Social Media Content Tips Team 101

Associations Now

AUGUST 26, 2019

Evidence is growing that Google increasingly favors its own digital properties over organic search results. That could be a problem for your web traffic if you rely on SEO. Here’s what to consider. Nearly two years ago, Facebook made a decision that led to some major fraying of its reputation among marketers. The company, in an effort to remain in its users’ good graces, decided to scale back the organic reach of brand posts—already a point of contention on the network’s news feed—even fur

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Analysis Content Marketing Examples 96

HighRoad Solution

AUGUST 26, 2019

When we think of spam, we usually think of tacky emails with dubious offers of cheap pharmaceuticals and foreign lotteries. You might think that your association’s emails are far too professional to ever end up in a spam folder.

Email Marketing 68

Email Marketing Marketing 68

Associations Now

AUGUST 26, 2019

In a new program, the National Frozen & Refrigerated Foods Association is serving up ready-made lesson plans to teach students and families how frozen foods can cut down on food waste. The National Frozen & Refrigerated Foods Association is getting the word out about ways to decrease food waste with a new program for kids returning to school.

Course 89

Course Education Cost Resources 89

Association Adviser

AUGUST 26, 2019

Political action is one of the simplest and most effective approaches to association advocacy. Taking political action can be as easy as making strategic donations. The post Keys to Successful Advocacy: Political Action appeared first on Association Adviser.

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Associations Now

AUGUST 26, 2019

B2B knowledge transfers and industry collaboration was at the heart of this life sciences event in Montréal. As the leading Canadian city for international conferences, Montréal welcomes thousands of visitors from around the world each year for gatherings that promote professional development, networking, and collaboration. And on nearly any given day, Montréal is host to a meeting that showcases its excellence in the life sciences—as well as the passion behind such initiatives to spearhead life

America 86

America Conference Industry Innovation 86

HighRoad Solution

AUGUST 26, 2019

When we think of spam, we usually think of tacky emails with dubious offers of cheap pharmaceuticals and foreign lotteries. You might think that your association’s emails are far too professional to ever end up in a spam folder.

Email Marketing 60

Email Marketing Marketing 60

Membership Marketing

AUGUST 26, 2019

The 2019 Membership Marketing Benchmarking Report is now available to download. Please use this link to get your copy. I think that you will find this year's edition the best ever. The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc. For more information, contact Tony at Tony@MarketingGeneral.com.

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Report Marketing 69

ReviewMyAMS

AUGUST 26, 2019

Guest post by Euclid Technology Earlier this month, Euclid Technology and ReviewMyAMS hosted a webinar outlining our 7 tips for creating the perfect. Read more. Tags: AMS. RFP. associations.

Tips 50

Tips Technology 50

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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Effective Database

AUGUST 26, 2019

I’ve added two new articles to my website: Improvement by Subtraction and Another Missive from the Trenches. To get these articles as soon as they are available, subscribe to my monthly newsletter here.

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Newsletter 45

ReviewMyAMS

AUGUST 26, 2019

Guest post by Jake Fabbri, CMO at Fonteva The California Consumer Privacy Act (CCPA) is a bill that was passed in California earlier this year with strict data protection provisions akin to the General Data Protection Regulation (GDPR) in the European Union. Taking effect on January 1, 2020, the CCPA will have. Read more. Tags: data. privacy. AMS.

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California 40