YourMembership
AUGUST 4, 2017
It was bound to happen. Really, I held out for as long as I could. At first, I resisted the hype around Amazon’s Alexa voice-activated assistant. I rolled my eyes at people using Alexa to turn on lights, listen to the news, order paper towels. Then, of course, it happened. Before last year’s Abila User. The post 3 Alexa tips to generate value for your association members. appeared first on YourMembership.
Reid All About it
AUGUST 4, 2017
Your weekly list of free webinars and events for the association community… For the first time in several years, I’m not attending ASAE Annual. Instead, in case you’re dying to know, I’m heading to Massachusetts for a family gathering. Living apart from family is tough, especially with one brother on the west coast and the other on the east coast, so I try to take advantage of every opportunity to see them together.
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YourMembership
AUGUST 4, 2017
It was bound to happen. Really, I held out for as long as I could. At first, I resisted the hype around Amazon’s Alexa voice-activated assistant. I rolled my eyes at people using Alexa to turn on lights, listen to the news, order paper towels. Then, of course, it happened. Before last year’s Abila User. The post 3 Alexa tips to generate value for your association members. appeared first on YourMembership.
Associations Now
AUGUST 4, 2017
During last month’s Transform USA event, speakers shared tips on how to use data to increase ROI for their attendees and exhibitors. Here are two ideas for associations to keep in mind. About two weeks ago I had the opportunity to attend the inaugural Transform USA event here in DC. The one-day conference—put on by AMR International and Lippman Connects—provided insights about how data, analytics, and digital technologies are affecting events and gave attendees practical ideas on how to use data
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Aptify
AUGUST 4, 2017
Do you think association marketing isn’t getting any easier? So many “channels” exist—you figured out Twitter ads and then Snapchat showed up overnight! Rapid changes in technology enable us to give more and different experiences to the consumers we target.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Associations Now
AUGUST 4, 2017
170K The estimated number of nonprofits in Canada, according to Imagine Canada. The country has the world’s second-largest nonprofit sector, employing 2 million people and representing $106 billion in Canadian dollars ($83.7 billion USD). (The Netherlands has the largest nonprofit sector; the U.S. is fifth.). O, Canada! You have so many awesome associations making a difference in the world.
GlowGlobally
AUGUST 4, 2017
ASAE Education Session on Monday, August 14, from 2:00 PM – 3:30 PM. Join Greta Kotler of ASAE and Nikki Walker of MCI Group for the unveiling of an exciting new global management diagnostic tool that associations will be able to use to improve strategy and operational planning. . International expansion is an increasingly important issue to associations, the needs of members for their associations to help them embrace globalization, and opportunities to reach new markets and revenue sour
Associations Now
AUGUST 4, 2017
From what attendees expect as the “new status quo” to how venues—and entire metropolis’—are being forced to upgrade their technology infrastructure. Like everything else these days, the meeting experience is changing. Technology trends, sustainability concerns, experiential programming, next-level food and beverage, wellness options, and bleisure travel are potentially more important to your meeting attendees than in the past.
GlowGlobally
AUGUST 4, 2017
Last week I had the pleasure of attending the latest CESSE Annual Meeting in Quebec City. Kudos to organizers for a very good educational event and to the supplier community of Quebec and Canada for an excellent immersive customer experience. If you haven’t had a chance to go to Quebec City – you are missing something special. I was invited to moderate a panel discussion on the results from MCI’s Engagement Index Collaborative which includes data from the global (non-US) 2016
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Associations Now
AUGUST 4, 2017
A recent White House executive order gives associations more latitude in designing apprenticeship programs to help build the nation’s future workforce. One example: a new program launched by two groups in the hospitality space, supported by a federal grant. To help address the skills gap in the U.S. workforce, two associations have partnered to launch an apprenticeship program under the oversight of the Department of Labor.
Effective Database
AUGUST 4, 2017
Are the passwords for your members and customers in your database hidden from staff view (e.g., hashed out or showing a blank field)? Or can you staff see the password that your member has set up for him or herself? Customer passwords should be hidden from staff for one simple reason: As humans, most of keep only one or a handful of passwords for ALL of our online accounts.
Associations Now
AUGUST 4, 2017
Bandcamp uses its influence to raise money for the Transgender Law Center in the wake of the military ban. Also: Perks are tempting, but millennials prefer meaningful jobs. After President Trump’s announcement of a ban on transgender people serving in the military, many healthcare and LGBT advocacy groups spoke out against it. But associations aren’t the only organizations to rebuke the ban.
Associations Now
AUGUST 4, 2017
With an updated code of conduct, the American Gaming Association hopes to encourage responsible gaming behavior among casino patrons. The American Gaming Association is ready for a rethink of how it handles the industry’s biggest problem. This week, during a meeting in Atlantic City, New Jersey, AGA announced a new Code of Conduct for Responsible Gaming [PDF] that focuses on preventing compulsive gambling, preventing minors from getting on the floor, and ensuring that alcohol is served responsib
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
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