How Understanding Lifetime Value Powers Your Membership Marketing
Membership Marketing
MARCH 8, 2019
I t is true, without an adequate budget it is a challenge to grow membership. So how do you make the case for additional marketing dollars? One effective way is to present the economic argument based on a lifetime value analysis. Unlike the purchase of a book, webinar, or some other product or service provided by your organization, membership has a predictable, ongoing revenue stream.
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