Fri.Mar 08, 2019

How Understanding Lifetime Value Powers Your Membership Marketing

Membership Marketing

I t is true, without an adequate budget it is a challenge to grow membership. So how do you make the case for additional marketing dollars? One effective way is to present the economic argument based on a lifetime value analysis.

The Moery Company Sponsors IndyCar for Second Year in a Row

Moery Company

The Big Red “M” is thrilled to announce its continued association with Dale Coyne Racing with Vasser-Sullivan as an official partner of the No. 18 entry driven by Sebastien Bourdais for the 2019 NTT IndyCar Series Season.

Does Your Employee Survey Measure Symptoms or Causes?

Jamie Notter

By now you should be aware that I’m kind of outraged that collectively we’ve spent billions of dollars on engagement surveys over the last several years, yet we haven’t improved our engagement scores. I think the metrics are a big piece of the problem.

Survey 216

Association Brain Food Weekly: 3.8.19

Reid All About it

The weekly list of free educational events and resources for the association community… Don’t keep your association’s technical savvy and systems all to yourself.

LMS 141

7 Steps to Building a Successful Technology Project Team


While there is no recipe for a secret sauce, a successful technology project team has some mandatory ingredients. Here are seven steps to take the next time you’re building a technology project team. Step 1: Get the technology project team’s buy-in.

Membership Hack: Member-Generated Memes

Associations Now

The Grant Professionals Association found a creative way to reach and engage members during an annual celebration of the profession: Tap into the internet’s love of memes. How to hack it?

More Trending

Study: Give Attendees Personalized Help at Meetings

Associations Now

A new report from the event software firm Cvent finds that, with the wide array of options at a given meeting, attendees would benefit from a personalized lay of the land.

Daily Buzz: Participant-Driven Learning

Associations Now

Learning is an experience that attendees go through at meetings—which means participation is key. Also: International Women’s Day is the perfect reminder to support women in your community.

Toy Association Makes Regulatory Education a Priority With New Programs

Associations Now

The Toy Association’s new Safety Education Program and regulation database aim to increase members’ knowledge of safety considerations and the regulatory environment around the globe. Fun is clearly a priority for toy makers—but so, too, is safety.