Fri.Mar 08, 2019

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How Understanding Lifetime Value Powers Your Membership Marketing

Membership Marketing

I t is true, without an adequate budget it is a challenge to grow membership. So how do you make the case for additional marketing dollars? One effective way is to present the economic argument based on a lifetime value analysis. Unlike the purchase of a book, webinar, or some other product or service provided by your organization, membership has a predictable, ongoing revenue stream.

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Association Brain Food Weekly: 3.8.19

Reid All About it

The weekly list of free educational events and resources for the association community… Don’t keep your association’s technical savvy and systems all to yourself. Billhighway suggests how you can help your chapters with member recruitment by sharing your digital and technical expertise and resources. Members and employers need help bridging the skills gap and validating competencies.

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Does Your Employee Survey Measure Symptoms or Causes?

Jamie Notter

By now you should be aware that I’m kind of outraged that collectively we’ve spent billions of dollars on engagement surveys over the last several years, yet we haven’t improved our engagement scores. I think the metrics are a big piece of the problem. This whole time, we’ve been gathering extensive and detailed data—but on the wrong things. Every engagement survey I’ve seen measures symptoms or results.

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7 Steps to Building a Successful Technology Project Team

Delcor

While there is no recipe for a secret sauce, a successful technology project team has some mandatory ingredients. Here are seven steps to take the next time you’re building a technology project team. Step 1: Get the technology project team’s buy-in. Whether you’re implementing new software or improving an existing system, project team members must understand why the organization is investing in the initiative.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Membership Hack: Member-Generated Memes

Associations Now

The Grant Professionals Association found a creative way to reach and engage members during an annual celebration of the profession: Tap into the internet’s love of memes. How to hack it? A meme—a viral cultural symbol or idea that’s often shared on social media using a captioned photo—can be silly, dramatic, or sarcastic, and it can also be a way to engage members.

More Trending

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Study: Give Attendees Personalized Help at Meetings

Associations Now

A new report from the event software firm Cvent finds that, with the wide array of options at a given meeting, attendees would benefit from a personalized lay of the land. Are your attendees just guessing what they might want to do at a given meeting—or are they getting a little higher-level help from your association? Well, according to Cvent, which collaborated with Edelman on a recent study, attendees would love assistance in making the most of the event.

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Toy Association Makes Regulatory Education a Priority With New Programs

Associations Now

The Toy Association’s new Safety Education Program and regulation database aim to increase members’ knowledge of safety considerations and the regulatory environment around the globe. Fun is clearly a priority for toy makers—but so, too, is safety. And the ever-changing landscape of toy safety regulations means that manufacturers need constant access to up-to-date information from around the U.S. and the world.

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Daily Buzz: Participant-Driven Learning

Associations Now

Learning is an experience that attendees go through at meetings—which means participation is key. Also: International Women’s Day is the perfect reminder to support women in your community. Education is a main component of many meetings, but providing attendees with a true learning experience often relies heavily on participation. “Learning is not something done to attendees.

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