Higher Logic
AUGUST 23, 2018
It’s a valid fear – as marketing automation adoption increases, many seasoned marketers are wondering if they’re automating themselves out of a job. The short answer is no. Automation can be the best piece of technology in your toolkit , enabling you to work faster and more efficiently and create content that is befitting of your amazing subscribers.
AMR Management Services
AUGUST 23, 2018
The power and benefit of design thinking in association conferences is well documented. But, as associations, are we taking design thinking and applying it to other areas of our education and.
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Association Success
AUGUST 23, 2018
Imagining a different world can help us re-think our priorities. It’s worth stopping for a second to think something through. Imagine, if you will, that we didn’t have members. What if our associations’ efforts were not entirely focused on those people who already pay their membership dues? I know. It sounds crazy – a membership association without members?
Associations Now
AUGUST 23, 2018
Student attendees often feel overwhelmed and intimidated when they arrive onsite. To ensure they don’t get lost in the shuffle, associations have found success in offering student-specific programming and events. The Institute of Food Technologists’ annual meeting attracts upward of 20,000 attendees, including 1,250 students. While those numbers were great for IFT, staff also recognized that the size of the meeting could be intimidating and difficult to navigate for student attendees.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Smooth The Path
AUGUST 23, 2018
Here are a few new member myths in the association community that might be wrong. Member to member calls are best. Staff calls to new members actually more effective likely because staff have time to make the calls and staff know the content and resources available to members. Renewal notices help members decide to renew. New members make their decision to engage and renew within 3 days to 3 weeks after they join.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Associations Now
AUGUST 23, 2018
As students around the country head back to school, school nurses are scrambling to find solutions to the current EpiPen shortage. The National Association of School Nurses is educating its members on how to manage the shortfall. Local supply disruptions and manufacturing issues have caused a shortage of EpiPens that’s been going on for months, according to The Washington Post , but school nurses are especially feeling it right now during back-to-school season.
CommPartners
AUGUST 23, 2018
It’s hard to believe that the TV show, Cheers, had its last year on air in 1993, which is actually the year CommPartners was founded. People remember that Cheers, the name of the bar in the show, was a welcoming place because everyone knew your name when you walked in. People felt they belonged. They […].
Associations Now
AUGUST 23, 2018
Rundown Attendees: 600 plus. Exhibitors: 60 plus. Breakout Workshops: 15. Diamond-Level Sponsors: 7. The Governors Highway Safety Association’s 2018 Annual Meeting begins this weekend in Atlanta. Attendance is expected to top 600. Hundreds of highway safety leaders from across the country are headed to Georgia to discuss how states can work with the federal government, industry partners, and others to advance traffic safety.
Associations Now
AUGUST 23, 2018
The Virtual Commodity Association, backed by the well-known Winklevoss twins, aims to create rules of the road for currency exchanges. You might have heard about how Cameron and Tyler Winklevoss—the twins made infamous in the Facebook biopic The Social Network —have bounced back in a big way with cryptocurrency. But what you might not know is that they’re at the center of a new industry group that hopes to self-regulate the virtual currency space.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Associations Now
AUGUST 23, 2018
How Good Food Institute became the famed startup accelerator’s first industry group. Also: Think about your mission beyond membership. The startup accelerator Y Combinator is well-known for nurturing a number of prominent companies from great ideas into great, workable businesses. For that reason, their model is very much one worth studying. But associations might be able to learn a whole lot more, thanks to one of the accelerator’s most recent applicants.
Associations Now
AUGUST 23, 2018
As students around the country head back to school, school nurses are scrambling to find solutions to the current EpiPen shortage. The National Association of School Nurses is educating its members on how to manage the shortfall. Local supply disruptions and manufacturing issues have caused a shortage of EpiPens that’s been going on for months, according to The Washington Post , but school nurses are especially feeling it right now during back-to-school season.
Associations Now
AUGUST 23, 2018
Turner Classic Movies, with the help of the African-American Film Critics Association, will highlight 32 films throughout September that represent a long history of black themes in the movies. Members of the association will take part in the spotlight event. At a time when films produced by, directed by, and starring black artists are gaining wider audiences and greater recognition—see the recent success stories of Get Out , Girls Trip , Moonlight , and Sorry to Bother You , among others—the Afr
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