Higher Logic
SEPTEMBER 18, 2018
We all know our audience is the key to great email performance, but it can be hard to know whether your audience likes reading your emails. Sometimes, it can feel like the only feedback we get is the dreaded unsubscribe button. But with marketing automation, getting feedback can be easy. There’s plenty of evidence and ways to track performance with marketing automation.
Breezio
SEPTEMBER 18, 2018
Need a community platform that allows you to get started quickly, then adapt as your community grows? Experience Breezio. In his bestselling book, The Lean Startup , Eric Ries makes the case for getting new products into customers’ hands faster. He advocates for a Minimum Viable Product (MVP) approach, starting lean instead of investing time and money perfecting a product that may end up being of little or no interest to customers.
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GrowthZone
SEPTEMBER 18, 2018
Snapchat could be just what you need to engage members or potential members – particularly young professionals. In the past, its younger user base and short-lived content may have left you unsure about adding this channel to your association’s social media strategy. But, it’s important to evaluate if (and how) it can help your organization reach its goals.
YourMembership
SEPTEMBER 18, 2018
I’ve written quite a bit about the new member onboarding process and keeping new members engaged because addressing these topics is critical to any association’s long-term success. The first interactions with your organization make a long-lasting impression on a new member and provide the foundation for you to build a relationship that continues for years to come.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Associations Now
SEPTEMBER 18, 2018
The Entomological Society of America’s new membership study looks at member data to shed light on current challenges like young member retention. At the same time, ESA is asking its members to help make sense of membership trends. Good leaders know that you often have to look back in order to move forward—an approach that’s been called “ going forward in reverse.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Associations Now
SEPTEMBER 18, 2018
The industry collective Stronger America Through Seafood will press for policies that support aquaculture, or the farming of fish and other sea creatures. The goal? To increase seafood production in the U.S., which is lagging behind other countries. You may never have heard of aquaculture, but a new coalition of major players in the seafood industry want to boost its profile, especially among policymakers.
Smooth The Path
SEPTEMBER 18, 2018
Which members are most important to the health of your association? I would argue the innovators among your members are the most important to the health of your association. The innovators in your membership are the ones who will eventually change the profession or industry. They are the ones who are most likely to succeed in an unstable future. Innovators will lead the way and show others how to achieve what they achieved.
Associations Now
SEPTEMBER 18, 2018
The most recent version of Gartner’s Emerging Risks Report finds that senior executives in risk management roles say the rapidly increasing reliance on cloud computing is making them nervous. Cloud computing is reshaping how organizations work, but there’s something about it that makes senior executives focused on risk feel queasy. The technology, while well established, is at the top of Gartner’s most recent list of emerging business risks, released last month.
Association Success
SEPTEMBER 18, 2018
How to respond to AI with opportunity rather than outcome in mind. Artificial intelligence is so embedded into our everyday lives we don’t notice it anymore. We don’t see machine learning as end users, we see its major outcome: convenience. Shortcuts. Streamlined digital experiences that require less attention from us. Similarly, when we think about how artificial intelligence relates to the association space, it’s natural to focus on outcomes.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Associations Now
SEPTEMBER 18, 2018
Exhibitors who are at your tradeshow alone are under a lot of stress, an association CEO notes. Also: Twitter brings back a popular feature. If you’re cruising a tradeshow floor, odds are that you’re going to get pulled in by the big, flashy displays, the ones with the free food or maybe even alcohol. Eric Lanke, president and CEO of the National Fluid Power Association, wants you to spare a thought for the not-so-flashy exhibitor, “the solo staffer working the anonymous 10 by 10”: You’ve seen t
Associations Now
SEPTEMBER 18, 2018
Warning against the separation of air and space military capabilities, the Air Force Association argues that the mission that President Trump’s proposed Space Force would carry out would be better accomplished with a new joint Aerospace Force. The proposal to create a new Space Force as a sixth branch of the U.S. military has drawn a lot of buzz (as well as approval from Buzz Aldrin ) since President Donald Trump first announced the plan in June and Vice President Mike Pence supplied more
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