YourMembership

AUGUST 30, 2016

Private online association communities + making members feel exclusive. Editor’s note: This is the first in a four-part series looking at member engagement for associations and the importance of implementing a social networking platform equipped with the right tools to ensure early adoption and consistent engagement. In today’s highly-connected and content-saturated world, associations must offer their members online resources for content creation and collaborative discussion.

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Social Media Tools Software System 240

WBT Systems

AUGUST 30, 2016

The 3 C’s of social learning for associations will help you decide what approach works best for your association members when incorporating social learning into the design of education programs. What is Social Learning? Like many individuals and organizations in modern society, associations maintain social media profiles for sharing content of interest to their members.

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LMS Social Media Course Education 236

Aaron Wolowiec

AUGUST 30, 2016

When I graduated college 16 years ago, times were different. I had a job before graduation and I never questioned the value of my degree. While I had an internship, the focus then on skills (vs. education) wasn’t nearly as strong. Today, students need internships before entering the workforce. And then comes the price tag. My son is a freshman this year and soon, we’ll be looking at colleges.

Education 180

Education Mooc millennials Certificate 180

Socious

AUGUST 30, 2016

What’s the point of joining an association if you don’t participate? If members don’t use your members-only benefits they won’t see the value in them. I f they don’t interact with other members , they won’t network. A nd if they don’t volunteer , they won’t help further your mission. There will be no reason for them to renew and continue paying dues year after year.

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Member Engagement Strategy Marketing 148

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Aaron Wolowiec

AUGUST 30, 2016

When I graduated college 16 years ago, times were different. I had a job before graduation and I never questioned the value of my degree. While I had an internship, the focus then on skills (vs. education) wasn’t nearly as strong. Today, students need internships before entering the workforce. And then comes the price tag. My son is a freshman this year and soon, we’ll be looking at colleges.

Education 180

Education Mooc millennials Certificate 180

Smooth The Path

AUGUST 30, 2016

In business circles we keep hearing – don’t just tell them your what, tell them your why. This is great advice but it is awfully hard to do when we don’t know our members’ why. For every action (or inaction) members (and non-members) take there is a why. As established organizations, knowing our member’s why helps us develop and communicate our why.

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Las Vegas Member Insights Member Research Newsletter 79

Association Adviser

AUGUST 30, 2016

Adapted from a session given at the 2016 ASAE Annual Meeting & Expo by: Magdalena Mook, CEO/Executive Director, ICF – International Coach Federation. Terrance Barkan, Chief Strategist & Business Architect, GLOBALSTRAT. Barkan was a consultant for International Coach Federation (ICF), and he and ICF Executive Director Magadelana Mook walked the audience through a case study of how ICF finally got its risk-averse board to go along with a membership dues increase.

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Case Study Price Examples Conference 62

Associations Now

AUGUST 30, 2016

10K The number of Syrian refugees who have entered the United States in the past year— with the 10,000th refugee entering the country on Monday , fulfilling a goal set by the Obama administration a year ago. “The immediate goal of resettling 10,000 Syrian refugees did not come at the cost of our comprehensive, robust security measures,” Alice Wells, U.S.

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San Francisco Oakland United States California 70

CommPartners

AUGUST 30, 2016

Because associations serve a dual bottom line, they are always looking for ways to do well while doing good. As mission-driven organizations, they are called to serve those missions, but “no money – no mission.” There is a constant search for programs, products, and services that will raise revenue and benefit members and other stakeholders, […].

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Education Revenue Products Organization 40

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Associations Now

AUGUST 30, 2016

It’s an inevitability on both sides of the equation: Either you’re receiving a lot of cold-call emails or sending them out—and it can be frustrating either way. Want to get someone to actually respond to an unsolicited message? The secret is personalization. As a journalist, I have a problem that frequently arises: I get a lot of cold-call emails.

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Maine Examples Marketing Tools 65

.orgCommunity

AUGUST 30, 2016

From : Blog Entry >> Michelle's Blog Entry Is your association generating as much non-dues revenue as it needs to, wants to, or has the potential to? One great way to do this is to look to your online education and certification programs – with your Association Learning Management System, generating non-dues revenue is easy! In the current economic climate, member organizations are looking for ways to avoid increasing membership dues to retain members.

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Revenue Learning Management System Certificate System 40

Associations Now

AUGUST 30, 2016

A new app from the American Homebrewers Association not only helps people find the best local breweries but also gives them a reason to become an AHA member. The American Homebrewers Association released a new app that, beyond creating convenience, could drive member recruitment and retention. AHA’s Brew Guru app lets users find nearby breweries and suppliers, access AHA content, redeem member deals at participating locations, and manage their profiles.

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Recruiting Recruitment Discount Content 64

.orgCommunity

AUGUST 30, 2016

From : Blog Entry >> Michelle's Blog Entry Why are Digital Badges the future of Association Education? The way we learn is constantly evolving. Association members use their professional social networks, curated feeds, and a myriad of other digital channels to enhance their professional skills. At the same time, the means whereby learning/training is recognized, accredited and validated is also changing.

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Education Course 40

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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Associations Now

AUGUST 30, 2016

How one industry that has long relied on loyalty programs is adapting to the mobile era. Also: a data point that cuts through an association sacred cow. As we get deeper into the digital era, how much will your association’s loyalty programs have to evolve? Good question—and an answer might be forthcoming from the digital payments space, where loyalty programs are evolving rapidly, thanks to the maturing of the smartphone.

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Video Revenue Report Technology 53

SCD Group

AUGUST 30, 2016

If retirement is on your horizon, when do you inform your association’s board of directors. Since Boomers represent a vast number of association CEOs, this is a major issue facing associations and nonprofits. I've been on all sides of this issue: as a volunteer when a CEO left; as a CEO who left; as a retiring Association Management Company (AMC) owner and most recently as a search consultant who helped a small, national association find a new executive team.

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Proposal Process Association Management Team 40

Beth Kanter

AUGUST 30, 2016

We’re approaching Labor Day Weekend. The Labor Day holiday is more than just the signal to the end of summer and a relaxing three-day weekend. The Labor Day Holiday, the first Monday in September, is a creation of the labor movement and is dedicated to the social and economic achievements of American workers. You may be familiar Goodwill as a place to shop, but the nonprofit does much more including helping people find jobs.

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United States Social Media Strategy Team 34

Chapter Chat

AUGUST 30, 2016

There is no doubt that when an association has chapters, there is an added layer of complexity when it comes to operations, technology and processes. . We find ourselves consistently referencing a great session from the 2016 ASAE MM&C Conference and wanted to share it with you. The session was ‘Creating a New Chapter System’ presented by.

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America Technology Process System 28

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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

Survey

Associations Now

AUGUST 30, 2016

With skimming becoming an epidemic at gas stations around the country, many are having to make expensive upgrades to their gas pumps to support chip cards. Conexxus, a payments trade group focused on convenience stores and gas stations, suggests that many gas stations would prefer to move directly to mobile payments. In what could best be described as an unfortunate bit of irony, the subsector of the payments industry that could most benefit from the uptake of chip-based EMV payment cards is the

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Arizona Cost System Price 58

Association Adviser

AUGUST 30, 2016

Adapted from a session given at the 2016 ASAE Annual Meeting & Expo by: Michael Hayes, Managing Director, Research, Vault Consulting. Ian Santo-Domingo, Managing Director, Vault Consulting. Hayes and Santo Domingo talked about how to capture valuable data and used real-world examples of how best to share it with your members in this well-attended session.

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Press Release Survey Video Project 60

Associations Now

AUGUST 30, 2016

The American Land Title Association makes it easier for members to print the marketing materials needed to reach homebuyers. What is it? Marketing with print materials can be a pain for anyone, including sellers of title insurance. Seeing an opportunity, the American Land Title Association launched its own online print shop earlier this year, offering members a way to create custom marketing materials, download them, and get them shipped at discounted rates.

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Discount Course Resources Marketing 53