GrowthZone

JULY 23, 2019

For associations, Instagram marketing can be challenging. Finding compelling visuals can be tough (as a software company, we can empathize). Instead of focusing on association-related images, focus on images that will engage your audience. The reality is that posting about memberships or event registrations is unlikely to drive meaningful activity. Your audience is human and likely using Instagram on a personal level, so it’s not necessary to engage with them on a solely professional level

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Associations Now

JULY 23, 2019

Hear More From Erica Dhawan Erica Dhawan will speak about how associations can use connectional intelligence to unlock engagement opportunities at her Game Changer session at the ASAE Annual Meeting & Exposition in Columbus on Monday, August 12, at 2 p.m. For more information and to register, visit the conference website. To provide meaningful engagement opportunities, associations need to help members master “connectional intelligence.

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Columbus Massachusetts Member Engagement Technology 89

Smooth The Path

JULY 23, 2019

Yesterday morning I sent out a test email to 20 members. By the end of the day, 16 had opened it 2 clicked and 1 had signed up for a conversation with me. 80% were curious enough to open the message but very few were motivated to investigate further. Why? Probably there was some language in my message that could have been ever so slightly off-putting; a little nit that threw up a wall between me, the message creator, and the members.

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How To Review Marketing Email Marketing 74

Association Success

JULY 23, 2019

How can embracing a more community-centered mindset help create problem solvers? Despite our best efforts, it can be easy for associations to fall into a siloed way of working. We can get so wrapped up in only thinking about problems and challenges we face specific to the work we are tasked with doing that often times we do not see the downstream impacts until much later.

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How To Innovation Certificate Tools 66

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Association Adviser

JULY 23, 2019

The Turbulent Twenties will be a period of accelerating & relentless disruption that will create profound societal upheaval and irrevocably transform our world. The 3 most serious challenges we will need to confront—artificial intelligence and automation, the climate crisis and economic inequality—will force us to answer existential questions about what makes us human, the extent of our commitment to other people and whether we are prepared to sacrifice to survive.

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Delcor

JULY 23, 2019

DelCor was pleased to welcome Natalie Cheney, CEO of MemberSuite, to Association TechTalk. Natalie joined DelCor CEO Loretta DeLuca to discuss MemberSuite's exciting acquisition of Event Farm. View TechTalk here: Subscribe to our YouTube channel.

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Tips 45

Associations Now

JULY 23, 2019

Let prospects experience your association’s member journey, benefits included. Also: how one nonprofit is using yoga to alleviate stress for students. Seeing a list of membership benefits is one thing, but experiencing that value firsthand can be the nudge prospects need to join your community. That’s why Colleen Bottorff from the MemberClicks blog suggests “Member for a Day” events.

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Directory Newsletter Content Tips 61

Disciple Media

JULY 23, 2019

Build a rock-solid online community platform isn’t something you can achieve overnight. In fact, it’s far more about fostering a business culture of long-term success than focusing on short-term gains. To that end, relying entirely on social media marketing isn’t going to cut it. With engagement rates at an all-time low combined with the lack of control when using third-party platforms like Facebook or Twitter, social media marketing isn’t getting any easier. .

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Associations Now

JULY 23, 2019

The Idaho Truffle Growers Association, trying to cultivate an industry from a challenging fungus, saw near-immediate support for its mission in the form of a large research grant from the state. When a group of truffle farmers in Idaho decided to form an association back in May, a driving factor behind it was to build support for research efforts around a difficult-to-grow crop that’s surging in popularity.

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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