When Decisions Get Made, Part 2
Eric Lanke
SEPTEMBER 3, 2018
Last week, in When Decisions Get Made , I talked about when a member's decision to renew or not to renew their membership in an association gets made. Using a cautionary tale of my own experience as an association member, I confirmed that the timing of this decision typically occurs well in advance of the delivery of the association renewal invoice in the member's mailbox.
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