Wed.Dec 07, 2016

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5 Must-Haves for Your Mobile Event Experience

Socious

I hated the last event app I used. Every time I opened it, I had to sign in all over again. It didn’t save my login information, so I had to manually type in my email address and password multiple times a day.

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Yes, We Opened That Can of Worms

Higher Logic

It’s fun talking about community strategy at the 50,000 foot, theoretical level, but sometimes you need to dig in and ask the nitty gritty questions. At Super Forum 2016, Higher Logic’s team of six community managers did just that in a two part break out session, “Let’s Open a Can of Worms.” We dove right into the weeds of many topics that community builders deal with every day.

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5 Must-Haves for Your Mobile Event Experience

Socious

I hated the last event app I used. Every time I opened it, I had to sign in all over again. It didn’t save my login information, so I had to manually type in my email address and password multiple times a day. Then, to make matters worse, the app didn’t have all the information I needed. It didn’t include the event emails detailing lunch options (I had to dig through my inbox), nor did it have session surveys or a map of the conference center.

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Report: What Lies Ahead for Meetings in 2017

Associations Now

A new report suggests that events will continue growing next year, but due to narrowing GDP growth, planners should work to rein in costs. This year has been fairly consistent for the meetings industry , and next year promises to be more of the same—but with a couple of wrinkles. That’s according to a recent forecast from Carlson Wagonlit Travel (CWT) Meetings and Events, which finds that meetings will continue their growth globally, despite a slight downward trend in global domestic product.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Have the courage of your convictions

Effective Database

To have the courage of your convictions means to do or say what you think is right no matter who disagrees with you. What I often see from my clients is a very strong conviction about the value of their products and services, but very low willingness to price these products and services according to their value. I commonly hear it stated this way: Client: Our members LOVE our products and services and tell us they couldn’t live without them.

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Christmas Tree Safety Tips: What Associations Recommend

Associations Now

“Keeping In recent years, artificial Christmas trees have become increasingly popular—at the cost of real trees, which saw a major drop in sales between 2013 and 2015. And that’s leading groups like the Michigan Christmas Tree Association to double down on marketing to encourage people to buy real trees. Helping matters is the U.S. Department of Agriculture, which helped the industry start an agricultural checkoff program that helped put $1.25 million toward promoting real trees last year, accor

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Making Augmented Reality a Reality for Membership

Associations Now

A technology expert explains how augmented reality apps can deepen the membership experience for associations. Next Tuesday marks the start of ASAE’s Technology Conference & Expo at National Harbor, Maryland, and I’m looking forward to hearing from association leaders who will be talking about new and emerging technology trends. But there’s one emerging tech in particular that I’m excited to test for myself—augmented reality.