Association Success

SEPTEMBER 13, 2018

We need to think about the digital expectations of this generation, and meet them. I am not an expert on Millennials, but I have three daughters aged 22, 20 and 18 so I am definitely gaining some basic understanding of how they think. I have also studied, in a previous life as a designer, how technology changes the way that the generation react to the world around them.

millennials 138

millennials Content Technology Social Media 138

Associations Now

SEPTEMBER 13, 2018

News outlets, borrowing from association membership tactics and pay services’ subscription strategies, are mixing up the two concepts. Also: why the president of the American Heart Association helped introduce the new Apple Watch. As you might know, the world of journalism is diving headfirst into membership-driven offerings. But one place where news outlets are getting tripped up is the terminology: Some are mixing up subscriptions and memberships.

Social Media 101

Social Media Strategy Products Report 101

HighRoad Solution

SEPTEMBER 13, 2018

At HighRoad Solution we are often asked “what is the difference between marketing automation and email marketing and how can my organization benefit by utilizing both?”. While we widely recognize that email marketing is a powerful and effective tool to implement under any market, combining the forces of email marketing with marketing automation can drastically impact your association’s email marketing strategy.

Email Marketing 68

Email Marketing Marketing Video Software 68

Associations Now

SEPTEMBER 13, 2018

Many associations have elevated the traditional role of conference emcee to that of “content weaver.” A look at one association that’s trying it out this week and some benefits of taking this approach. In the past, some association events had a conference emcee, whose job was to keep the event moving along and the audience engaged. That often included audience interaction, general housekeeping announcements, networking tips, and possibly a cheesy joke or two.

Content 79

Content Conference Press Release Tips 79

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Idea Architects

SEPTEMBER 13, 2018

Whether you are a presenter preparing for a conference or a meeting planner working with speakers, here are six things speakers need to know to design a more powerful learning experience. While more knowledge is definitely desirable, these six areas are the foundation for speaker success. The desired outcomes Not just for the end of the presentation, but for when people have left the conference and are trying to apply the new information in their personal and professional efforts: What is it tha

Social Media 68

Social Media Conference Content Industry 68

Associations Now

SEPTEMBER 13, 2018

Hurricane Florence poses a severe threat to the Southeast, including coastal and low-lying regions of the Carolinas. As the storm makes landfall, the Edison Electric Institute is working overtime to coordinate 40,000 utility workers who will help to restore power. Hurricane Florence is taking direct aim at the Southeast, bringing with it the risk of prolonged and extreme flooding, wind damage, and storm surge to several states, including the Carolinas, where the storm is expected to make landfal

Industry 71

Industry United States DC Washington 71

GrowthZone

SEPTEMBER 13, 2018

THE CHALLENGE. AGC MA Operations Manager Barbara Canoni led the efforts for the association to evaluate various software options where all member information could be accessed in one place. She knew finding the right technology would be a long-term cost savings investment. “We needed a system that would help us provide our members with timely and accurate information,” said Barbara.

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Cost System Software Review 60

Velvet Chainsaw

SEPTEMBER 13, 2018

We’ve always done it this way and it’s worked. So why should this time be any different? It’s a classic proclamation used to silence any discussion about changing directions. History becomes weaponized and used as a machete to clear the path for personal agendas, influencing others and legitimizing staying the same. Ultimately, weaponizing your conference’s history when making future decisions is lazy thinking.

Conference 50

Conference Marketing Innovation Leadership 50

Multiview

SEPTEMBER 13, 2018

The central purpose of an association is to serve as a flagship for its members, but over the years, associations… The post How Associations Can Use Technology to Win appeared first on MultiView.

Technology 45

Technology Marketing 45

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Associations Now

SEPTEMBER 13, 2018

Tariffs Hurt the Heartland will bring together more than 80 trade associations and two separate coalitions opposed to tariffs in a coordinated response to the Trump administration’s trade policy. A wide range of industry sectors are joining forces in the ongoing battle against tariffs. The new Tariffs Hurt the Heartland initiative, announced Wednesday, represents a partnership between two coalitions of industry groups with deep interest in the issue—Farmers for Free Trade and Americans for Free

Price 45

Price Industry Examples Report 45

Associations Now

SEPTEMBER 13, 2018

Rundown Attendees: 1,500 plus. Vendors: 150. Continuing-education hours: 30. The National Rural Water Association’s 2018 WaterPro Conference begins next week in Fort Worth, Texas. Attendance is expected to exceed 1,500. More than 1,500 operations specialists, board members, and managers from rural and municipal water and wastewater utility systems nationwide are headed to Texas in the coming days to learn new skills, network with peers, hear from experts, and meet with vendors and suppliers.

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Fort Worth Conference Texas Team 40