Associations Now

OCTOBER 3, 2018

You book the perfect meeting venue—then find out it’s undergoing a renovation. Here’s what to do next. Also: leveraging online communities as a marketing tool. Finding the venue that has all the right amenities and accommodations for your event can sometimes feel like a miracle. So, what happens when your dream meeting space declares a renovation ahead of your event?

Columbus 110

Columbus Tools Team Project 110

Idea Architects

OCTOBER 3, 2018

A meeting I recently attended had participants introduce themselves by sharing a book that influenced our thinking about leadership and organizations. Just one we all cried? It was a great question though, and I immediately jotted down some of the dozens of titles I might have used as my answer. From that list, here are six of the books I find myself returning to and re-reading regularly (in alphabetical order).

Leadership 108

Leadership Resources Strategy Content 108

Associations Now

OCTOBER 3, 2018

The Audiovisual and Integrated Experience Association started licensing some of its learning content a few years ago. Doing so created a new source of nondues revenue for the association. Offering professional education to members and wider audiences is one of the chief reasons why associations exist. Whether it’s webinars on hot topics facing your industries or certifications aimed at helping bolster the skills of industry professionals, associations are in the job of educating.

Revenue 89

Revenue Strategy Certificate Course 89

Delcor

OCTOBER 3, 2018

I was a robot once. More accurately, I spent a day as a telepresence attendee at a conference, including “rolling” the expo floor. It all started when I was helping Association Forum identify innovative technology displays for the Digital Depot at Holiday Showcase. I remembered a Modern Family episode about Phil not making it home for his daughter’s graduation party—instead, he attended via a telepresence robot.

Chicago 80

Chicago Maryland Cost Conference 80

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Associations Now

OCTOBER 3, 2018

The latest edition of the public relations firm’s Earned Brand Study spoke to consumers who wanted to engage with brands whose social values matched their own. If you want your brand to stand for something other than itself, now’s a good time to speak up. That’s according to Edelman, the major public relations firm, which revealed this week that nearly two-thirds of the consumers it surveyed (64 percent) based their brand associations, good or bad, on the brand’s stances on political or cultural

Products 86

Products Survey Report Marketing 86

Associations Now

OCTOBER 3, 2018

The Ethics Certification Program for Autonomous and Intelligent Systems, announced by the IEEE Standards Association this week, will develop standards for reliability and safety of products and services that use artificial intelligence and automation technology. Automation technology is moving fast, and a new certification program from IEEE aims to ensure that the ethical elements keep up with the tech.

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Certificate System Committee Technology 81

Mizz Information

OCTOBER 3, 2018

Hey there–sorry it’s been a while since I’ve posted here. I say “posted” rather than “written,” because I’ve been writing a ton over the past few months, actually. Just none of it here, or anywhere public. Working on the blogging part, because I still think there’s value in blogging and I still have a lot to say, even after a decade.

How To 40

How To 40

Associations Now

OCTOBER 3, 2018

California’s just-passed law requiring women to have a place on the boards of public companies reflects wide interest in seeing added diversity in boardrooms, including in nonprofits. However, the law itself could face a tough road ahead due to questions about its constitutionality. A new California law targeting publicly traded companies based in the state will make it imperative that women are represented on corporate boards.

Delaware 72

Delaware California New York Analysis 72

.orgCommunity

OCTOBER 3, 2018

Are you looking for heart-pumping thrills, bold challenges and a totally unforgettable experience? Pass on the skydiving. Skip ziplining the rainforest, and nix the heliskiing trip to Patagonia. Writing a book will give you all that excitement and more. My business partner Kevin and I never imagined what an incredible journey our work on Association 4.0–Positioning for Success in an Era of Disruption , would be.

Innovation 40

Innovation Illinois United States Education 40

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Robert Skrob

OCTOBER 3, 2018

Does your membership attract as many new members as it should? Do you retain at least 70% of your new members for more than six months? Are your membership numbers growing to meet your goals? You are suffering from Retention Deficit Disorder. I’ll explain the treatment in detail, but first let me tell you how I came to discover this disease and the treatment.

How To 28

How To Marketing 28