Wed.Oct 21, 2020

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3 Ways to Improve Your Association’s Membership Acquisition Strategy

Higher Logic

The post 3 Ways to Improve Your Association’s Membership Acquisition Strategy appeared first on Higher Logic. How can your association reach potential members + convince them to join? Email campaigns? Virtual events? Get tips from the 2020 Membership Marketing Benchmark Report. The post 3 Ways to Improve Your Association’s Membership Acquisition Strategy appeared first on Higher Logic.

Strategy 317
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How to Convince Your Board You Need Membership Management Software

Wild Apricot

Ready to start using membership management software. but your board is dragging their feet? Here's how to overcome the top three most common objections, and how to successfully pitch your new MMS.

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We Have a Match!

Spark Consulting

Update on my fall fundraising for Reading Partners (where I’m both a tutor and a board member): My initial goal was $1000, and, with ten days still to go in the campaign, I’ve raised $1300! To everyone who’s given so far, HUGE thanks. I have a generous donor (who wishes to remain anonymous) who has pledged to match donations up to $1500! I know this fall is a tough time to be asking for money – the pandemic recession has dramatically increased demand on EVERY nonprofit that serves our loca

Library 195
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The 1 thing you need to know about GenZ

Association Success

“By 2030, just 10 years from now, Generation Z will start to occupy senior leadership roles,” reported Elisa Pratt , association authority and expert in strategic nonprofit solutions in our new member-exclusive course, “Who is your member of 2030?”. With a new generation of leaders comes new work styles and leadership mindsets. Keeping up with and predicting these future trends can mean the difference between surviving and thriving during this shift.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Seasonal Promotions at Your Association or Chamber

MemberClicks

Q4 brings many things, but one of the most loved (and most fun): holidays! There’s Halloween, Thanksgiving, Hanukkah, Christmas, and Kwanzaa (among many others). And let’s not forget about Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday. Put simply, there’s a lot going on. But that can honestly make marketing fun! Why not get in on some of that holiday excitement and offer a few seasonal promotions at your association or chamber?

More Trending

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Customer Spotlight: American Dental Association and Aptify

Aptify

Hear what Peter Bradley, Director of IT at American Dental Association has to say about working with Aptify association management software. Q: When did you implement Aptify? . A: “We went live with Aptify at the end of 2011, and then over the next few years, we rolled it out to about 48 states and 115 local societies.”. Q: How do you use Aptify for both your national and local chapters?

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IA Sponsors 50-State Racial Justice Legislative Tracker And Releases Additional Commitments To Increase Diversity & Inclusion

InternetAssociation

Washington, DC – Internet Association (IA) today released new industry-wide initiatives aimed at addressing systemic racial inequality and increasing diversity within the internet industry workforce. The latest initiatives, which build on IA’s initial commitments released in June 2020, include IA’s sponsoring of a Racial Justice State Legislative Tracker to serve as a centralized source to track state legislation related to racial justice and reform.

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AI: Great for Marketing. But Leave Your Member Newsletter to a Human

Association Briefings

No matter how good the machine is, it can never replace the expertise of an industry professional, expertly curating the most relevant news that affects your members. Here are a few reasons you should leave your member newsletters to a human. Artificial intelligence (AI) is a huge part of today’s marketing ecosystem. You’ve seen it in action when you use Netflix (suggested binge-worthy shows for your preferences) and Amazon (suggested products based on past purchases).

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4 Essential Educational Tracks You NEED for Your Next Conference

Eplys

When you begin thinking about how you want to organize your next conference, it’s important to consider how you are going to attract a variety of attendee demographics. One easy way to start is by curating varying educational tracks that could interest a range of professionals to your event. While these will vary depending on your industry, we’ve highlighted four types of educational tracks that will help you cover your bases for attracting both veteran and newcomer attendees alike!

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Try flowcharting your processes

Effective Database

Try flowcharting your processes Working with a client recently on their membership join process reminded me of the tremendous value of putting your processes into a flowchart. In their case, a single membership join (organization) requires asking three questions before the correct "join path" is determined.

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