WBT Systems
APRIL 4, 2022
This week, we’re looking at news in the for-profit professional development market. Why? Some of these companies might be your competition—it’s always good to know what they’re up to.
Association Analytics
APRIL 4, 2022
After two unprecedented years, it feels like things are getting back to “normal.” Most of the associations we have spoken with are returning to in-person meetings and conferences in 2022. However, virtual and hybrid events proved to be very valuable during the pandemic. This begs the question, “ should you continue to host hybrid or virtual events in the post-pandemic world?
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Multiview
APRIL 4, 2022
Data is a key asset for any association. It’s what drives member engagement, increases member retention, creates additional revenue, and enhances marketing efforts. The majority of associations are not doing as bad as they think at managing data. Still, there are always opportunities for improvement.
Robert Skrob
APRIL 4, 2022
How can you do everything possible to prevent subscribers from canceling their subscription or membership, without the FTC coming after you for fraud? Does Amazon Prime’s subscription processes cross the line? Click here to judge for yourself. Maximizing new subscriber sign-ups and minimizing churn or cancelations should be a high priority for every subscription business.
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