Virtual

JULY 18, 2018

It happens every time businesses join forces. The leaders talk about “synergies.” In many cases, they’re referring to the cost savings they expect to be realized as the previously discrete organizations’ operations are combined. Of course, that kind of synergy is important. A more efficient organization can be more productive and competitive. Synergies that Deliver.

Course 100

Course Cost Association Management Products 100

Velvet Chainsaw

JULY 18, 2018

When do you stop pouring resources into things that have achieved their purpose? asked management guru Peter Drucker. It’s one of Drucker’s signature strategies: abandoning the past for tomorrow. He called it the concept of purposeful abandonment. Purposeful abandonment doesn’t sound very attractive. Few leaders brag about the product, service or idea that they abandoned.

Conference 60

Conference Team Resources Marketing 60

Robert Skrob

JULY 18, 2018

I had a tough conversation with a client this week. For the last 10 years, he’s been trying to grow his subscription business with a 30-day free trial. He’s been happy taking profit out of the business but has hit a plateau over the last few years. He gave his internet marketing team a budget of $100.00 per free trial member to acquire new customers using online marketing.

Revenue 37

Revenue Team Marketing 37