YourMembership

JULY 26, 2019

Associations with small staff have opportunities to improve member retention using these tips You may think your association is focusing the right amount on the right member benefits. But is it really? Industry data says it may not be. Here are the key takeaways Most associations strive to deliver the benefits their members want. However, The post Are small associations investing in the right member benefits?

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Tips Industry Member Engagement Marketing 186

Association Adviser

JULY 26, 2019

We speak with Chris Knoch of Big Squid on this episode of The Association Adviser Podcast. Chris explains what machine learning and artificial intelligence are, and how associations can use machine learning to better position themselves for success. The post Podcast: What is Machine Learning? appeared first on Association Adviser.

Technology 64

Technology 64

Associations Now

JULY 26, 2019

A report from the CMO Council finds that consumers increasingly look for brands in multiple media—and that includes physical mail and the telephone, too, not just social media. You can’t just assume that a user is going to be on one platform or another anymore. That’s a key finding of a study from the CMO Council, which says that omnichannel marketing, with a mixture of digital and physical approaches, offers the most potential for meeting your preferred audience.

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Marketing millennials Social Media Survey 73

ReviewMyAMS

JULY 26, 2019

Guest post by: Elizabeth Engel, CEO & Chief Strategist, Spark Consulting At its most basic level, blockchain is a ledger-style database. “Wait a second!” you might say. “There are PLENTY of database options out there. Why do we need ANOTHER one?” Blockchain allows two people who don’t know or trust each other to exchange value over the internet without the involvement of a third party.

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Associations Now

JULY 26, 2019

To nurture a sense of belonging and commitment to mission, the Electronic Frontier Foundation designed a t-shirt that represents its values and enticed people to join or renew during a membership campaign. How to hack it? Swag can be a fun way to help members feel like they belong. Members of the Electronic Frontier Foundation literally wear the organization’s values on their backs when they don a shirt designed by EFF Art Director Hugh D’Andrade.

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Recruiting Recruitment Team How To 72

Associations Now

JULY 26, 2019

Research shows that the number is a lot smaller than many associations might think. Also: what new research on YouTube suggests about your social strategy. It’s no secret that associations have a lot of data at their fingertips. From the outside, it might seem like most of that information comes from their association management system (AMS). But according to research from data-analytics company Nucleus , AMS data comprises less than 20 percent of an association’s intelligence.

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Social Media Video System Content 95

Associations Now

JULY 26, 2019

The popular dating app Tinder will now provide warnings to users in countries where same-sex relationships remain illegal or where their safety may be threatened, using data tracked by a global LGBTQ organization. Although great strides have been made in legal protections for same-sex couples, not every country has laws friendly to LGBTQ people—and some are outright hostile.

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Report Tips Team Organization 68