Wild Apricot
OCTOBER 17, 2016
It costs up to 25 times more to find and convince a new member to join than to keep your current members engaged. Here's a list of actually practical tips to retain your members.
Socious
OCTOBER 17, 2016
How long does it take you to get up to speed at a new job? Think about the terminology you have to learn, the names of colleagues that you have to memorize, and the campaigns you need to become familiar with. What about company policies and goals? There may even be a few new skills to learn, too.
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Mariner
OCTOBER 17, 2016
Providing Micro-volunteering options is more than nice, its a critical if you want to build your organization's volunteer muscle, scout new talent and engage the busy boomer, the elusive Xer and the expressive millennial. Here's one approach to finding the right jobs.
Socious
OCTOBER 17, 2016
How long does it take you to get up to speed at a new job? Think about the terminology you have to learn, the names of colleagues that you have to memorize, and the campaigns you need to become familiar with. What about company policies and goals? There may even be a few new skills to learn, too. It’s a lot of work and can be challenging to say the least, even for those of us who have been in an industry for years.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Eric Lanke
OCTOBER 17, 2016
I heard something on a recent video posted on Seth Kahan's visionary leadership website that really resonated with me. When it comes to strategic association Board agendas, it is the job of the staff executive to make sure the Board members themselves are driving the granularity of the discussion. By which, I assume Kahan meant that the Board members have to be the ones who decide what to dig into, and how deep to do the digging.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Membersuite
OCTOBER 17, 2016
If your association is like any other local society for association executives, you love your events. very year, your staff and members alike can’t wait to convene at ASAE’s Annual Meeting & Exposition to share ideas, learn something new and network with like-minds. For many of you, your staff spends countless months preparing for your own annual event, meeting or exposition.
Associations Now
OCTOBER 17, 2016
The Association of National Advertisers has formed the Alliance for Inclusive and Multicultural Marketing to help marketers create campaigns that will resonate with a more diverse population of consumers. With the demographics of the U.S. consumer marketplace shifting dramatically, what should marketing look like in the future? To answer that question, the Association of National Advertisers is bringing together senior marketing executives from across various industries in a new Alliance for Inc
Effective Database
OCTOBER 17, 2016
Recently I was discussing with a client their rules for how they manage event registration. As my client described the different rules for how customers can register for their events, I complimented her on how clear the rules were. She responded: “We like to make the boundaries very clear. Just like children need boundaries, our members and customers need boundaries, too.” And while this may sound a bit paternalistic, I think it actually makes a lot of sense.
Associations Now
OCTOBER 17, 2016
The growing appeal—and the weaknesses—of using selfies as a form of security. Also: where Slack may not make sense as a community platform. Passwords can be insecure or hard to remember. Two-factor authentication can be annoying. And fingerprint scanners aren’t as common as they should be quite yet. But you know a device that is pretty common?
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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AvidXchange: Association Management
OCTOBER 17, 2016
When it comes to providing a cost-effective and viable solution for their AP, traditional bill-pay just doesn’t cut it. Why? Old-fashioned bill-pay systems ignore invoice presentment, but that’s how many of SMBs pay vendors today. Tight internal expense controls are no longer only a large corporate concern. SMB’s demand enterprise-level internal controls before money leaves their accounts.
Associations Now
OCTOBER 17, 2016
In a move to help physicians and physician assistants work together both inside and outside the hospital, the West Virginia State Medical Association is adding PA’s to its membership lineup. Through a collaboration with the West Virginia Association of Physician Assistants (WVAPA), the West Virginia State Medical Association (WVSMA) has opened its membership to PAs to further unify the work between them and physicians.
Associations Now
OCTOBER 17, 2016
Another Big Bet Also last week, the Nevada legislature approved funding for a new football stadium in Las Vegas. The American Gaming Association cheered the decision, while making the case for legalized sports betting. “The legislature’s action signals that sports betting and professional sports can coexist in a safe, regulated marketplace,” AGA President and CEO Geoff Freeman said in a statement.
Associations Now
OCTOBER 17, 2016
For more than a decade, the wireless group CTIA has operated independent battery-testing facilities for smartphones. A Wall Street Journal report reveals that Samsung, unlike most other smartphone companies, is testing its batteries internally—a notable point in the midst of an unprecedented recall of the company’s flagship phone. As it turns out, Samsung’s exploding phone problem has a tie to the association space.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
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