Association Adviser

FEBRUARY 13, 2019

There is a shift in consumer behavior towards online buying, and associations need to adapt in order to stay competitive. There are many reasons why your association needs social media, but perhaps the biggest is member engagement. Members want to feel more actively engaged with the associations they are part of. Social media also helps with: Thought leadership.

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Wild Apricot

FEBRUARY 13, 2019

Find the best website builder that can support the needs of your modern organization broken down by price, pros, and cons.

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Association Adviser

FEBRUARY 13, 2019

Naylor’s 50 years hasn’t been all business and no fun. Many people who have worked for Naylor have found love in addition to a career, or have found a great place to work as an already-established family. Here are the stories of some of our favorite Naylor couples: Dave and Jamie Evans. “Jamie started in the June 2008 sales training class in Atlanta; I had started in February.

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Associations Now

FEBRUARY 13, 2019

As the American Speech-Language-Hearing Association set out to tailor its offerings to a growing population of younger members, it realized it also needed to look inward at how its staff functioned across generations and how they could work better together. The American Speech-Language-Hearing Association wanted to appeal to broader segments of its membership, including young professionals, so it began to ask what their needs are and what processes they had to change internally to match that.

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Nimble AMS

FEBRUARY 13, 2019

As you think about your association management software (AMS), you may think that all product support is the same. And you might be surprised to find out that it’s not. . Let me explain: At Nimble AMS, we have a unique approach to client support that goes beyond answering questions and fixing things to truly setting up our customers for success. We don’t just close out client support cases, we dig in to understand what our customers are trying to accomplish, and we follow up to ensure any chan

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Beth Kanter

FEBRUARY 13, 2019

Allison Fine and I have been actively researching and writing about AI for Social Good and Nonprofits. Most recently, we co-authored a policy brief for the Toda Peace Institute on artificial intelligence and its implications for civil society. We are tracking reports, articles, and new items about AI and Social Good. Think about AI and bots, and the algorithms that fuel them as tools that can swim through large pools of data pools of data, text, photos, and even videos.

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Associations Now

FEBRUARY 13, 2019

The ALS Association’s new fundraising campaign asks supporters to “voice your love” for ALS patients who can’t speak for themselves. Collaboration with the TRON Foundation is boosting the campaign’s transparency and extending its reach through a large tech community. A very personal loss led Frank Bailinson, director of product management at the tech company BitTorrent, Inc., to the doorstep of The ALS Association.

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Robert Skrob

FEBRUARY 13, 2019

There are so many big promises out there about the benefits of membership and subscription business models that too many people launch, expecting that offering a membership will solve their business problems. You invest money and hundreds of hours creating a brand-new marketing campaign, but it generates so few members you wonder if it’s really worth it.

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Associations Now

FEBRUARY 13, 2019

The Mount Rushmore Society, a supporting organization for the popular South Dakota national monument, keeps things presidential throughout the year for visitors. Recently, the group had to step up to offer support during the federal shutdown. President’s Day, taking place February 18, may make you think of Mount Rushmore, but not so many people will make the trip to South Dakota’s Black Hills that day to see the iconic presidential facade.

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy