Wed.Jun 02, 2021

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Modernize These 7 Processes to Increase Member Engagement

Higher Logic

The post Modernize These 7 Processes to Increase Member Engagement appeared first on Higher Logic. Out with the old and in with the new! See if your association could modernize the way you’re doing things in key areas to increase member engagement, save staff time, and earn more revenue. The post Modernize These 7 Processes to Increase Member Engagement appeared first on Higher Logic.

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What IS “Digital Transformation” Anyway?

Spark Consulting

When Maddie Grant and I were researching The No BS Guide to Digital Transformation: How Intentional Culture Change Can Propel Associations Forward , we found all sorts of definitions, depending on the perspective of the definer (marketing, tech, HR, C-suite, etc.). People also tend to define digital transformation too narrowly, as just about the adoption of new technologies and/or as adopting a “digital-first” culture.

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Leadership Relationship Challenges in a Virtual Environment 

AssociationChat

When close proximity isn’t possible, relationships of any kind can get dicey. . “Distance makes the heart grow fonder” is what we say when we try to make people feel better about the pain of separation. It’s also how we remind ourselves of how we can romanticize a person when we aren’t around them all the time. Our nearness allows us to bear witness to daily human imperfections.

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Why Members Don’t Renew & How to Fix It

Membersuite

For many associations, retention has been a challenge this year because their members are struggling financially. In other associations, members are receiving more value than ever before, but dues invoices are going unpaid. What can you do about non-renewing members? It’s best to raise this question long before you have a retention problem. If you take a proactive approach to the renewal process, you can prevent many non-renewals and recapture others through a re-engagement campaign.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Watch the first ‘Why Community Matters’ video drop: Series is like a tour guide for online community

AssociationChat

The series hits Association Chat on June 4. Association Chat is serving up some informative wisdom on belonging with its new series “Why Community Matters.”. The show, which hits the Association Chat YouTube channel on June 4, features 10 episodes that each address a different lesson in a fast-paced and fun way. Each video runs two-to-three minutes long and packs in a whole lot of knowledge.

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Statement On USTR Announcing And Immediately Suspending DST Tariffs On Six Countries While OECD Talks Continue

InternetAssociation

Washington, DC – IA Director, Trade Policy Jordan Haas issued the following statement on USTR’s announcement and immediate suspension of Digital Services Tax (DST) tariffs on Austria, India, Italy, Spain, Turkey, and the United Kingdom while OECD talks continue. According to USTR, tariffs would be imposed on $65 million worth of Austrian goods, $119 million worth of Indian goods, $386 million worth of Italian goods, $310 million worth of Turkish goods, and $887 million worth of British goods.

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Inertia

Effective Database

Inertia One definition of inertia is "to remain unchanged." My sense is that many association processes, projects, or programs are the result of inertia. That is, the process, project, or program was begun with all the best intentions, but years later, it continues because no one has really asked the question: "Should we still be doing this?

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How Do You Measure The Value of Your Association's Products?

Association Analytics

Aside from membership, do you know the most valuable products your association offers? When we refer to products here, we are talking about products, services and content. Many organizations measure the success of their products by aggregate revenue, engagement numbers, and member feedback. Those traditional metrics are a good starting point, but often do not tell the whole story.

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