Thu.Mar 08, 2018

article thumbnail

[Infographic] The Power of Audience Segmentation

Higher Logic

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. So how can we get more personal with our audience and send them what they need? Audience segmentation is the key. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types.

Texas 214
article thumbnail

What is AI and How Do Associations Use It?

GrowthZone

If you’re like many people, you keep hearing about AI (artificial intelligence) but have no idea what it really means. It’s okay to stop pretending. Take a couple of minutes to learn about AI. What is AI? Artificial intelligence (AI) is an area of computer science that emphasizes the creation of intelligent machines that work and react like humans. Some of the activities computers with artificial intelligence are designed for include: Speech recognition.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Select Group Within Our Membership That We Need to Get Closer to

Smooth The Path

There is an extraordinary group of members in your membership. They are the innovators. They understand the problems in the industry or profession. They are acutely aware of the pressures from technology, regulations, and consolidation. Many members are riding out the storm, but not this group. This group wants to be part of the solution. They are our innovators.

article thumbnail

Expand Your Product Line: Clone Your Classic Conference into Punchy Regionals

Association Success

Supplement your national conference with regional events and watch participation grow. For many associations, our traditional national conferences are like classic BMWs - four doors, a black or silver exterior, and time-honored elegance that appeals to a top-end market. However, our entire audience might not be shopping for the BMW of conferences. Maybe they want something more hip and nimble, affordable but providing solid quality.

article thumbnail

Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

article thumbnail

Follow The Leader Can Be A Dangerous Game When It Comes To Best Practices, Solutions And New Ideas

Velvet Chainsaw

Do you remember playing follow the leader as a kid? We all stood in a line behind one child who was the leader. We followed that leader around the room mimicking every action s/he took. When the leader squatted and quacked like a duck, we squatted and quacked like a duck. When the leader skipped forward, we skipped forward. So many of today’s conference and learning programs are like follow the leader.

Cost 60