WBT Systems

OCTOBER 18, 2016

There has been much discussion lately about the value of digital badges for both association education and certification programs. Describing the appeal of digital badges, the Humanities, Arts, Science, and Technology Alliance and Collaboratory ( HASTAC ) says, “ Digital badges are a powerful new tool for identifying and validating the rich array of people’s skills, knowledge, accomplishments, and competencies.

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Education Learning Management System LMS Certificate 245

Aaron Wolowiec

OCTOBER 18, 2016

If you’ve been following this blog for the past five years (heck….even the past year), you know I’m a communications nut. Seriously. It’s the center of everything I do – from my personal life to my professional life. Without communication, both internally and externally, there’s no content, no strategy. Nothing. But not everyone knows how to communicate, at least not effectively.

Communications 223

Communications Survey Social Media Revenue 223

Higher Logic

OCTOBER 18, 2016

How do you balance lively conversations with some members’ temptation to bully and troll ? People usually think that it comes down to identity -- if your online identity is connected to your offline identity, you’re less likely to troll, since everything you say or do lives online forever. Often, online identity is framed as an either-or decision -- either it’s completely connected to your “real identity” (including your Facebook page, LinkedIn account and everywhere else) or you’re completely a

Review 170

Review Products Member Engagement 170

Aaron Wolowiec

OCTOBER 18, 2016

If you’ve been following this blog for the past five years (heck….even the past year), you know I’m a communications nut. Seriously. It’s the center of everything I do – from my personal life to my professional life. Without communication, both internally and externally, there’s no content, no strategy. Nothing. But not everyone knows how to communicate, at least not effectively.

Communications 141

Communications Survey Social Media Revenue 141

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Smooth The Path

OCTOBER 18, 2016

How do we make sure attendees walk away with ideas they will remember, new ideas they will think about after the conference and ideas they will eventually use? One technique comes from the Engaging Associations Forum held each July in Ottawa, Canada. This conference introduced me to the idea of A-Ha cards. Invite attendees to write their a-ha’s, those ideas that really spark a strong feeling in them, on a card.

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Conference Content Marketing Organization 83

Beth Kanter

OCTOBER 18, 2016

Flickr Photo by Brittany Bush. We are heading into the most stressful time of year for nonprofits, especially for fundraisers. Year-end giving campaigns. With Giving Tuesday just around the corner, the kick off the that busy time of year for most nonprofit development directors and their teams is just ramping up. So, take a deep breath! Remain calm, and don’t forget to practice self-care by putting the oxygen mask on before diving into your year-end appeals and thank you notes.

Tips 49

Tips Review Team Marketing 49

Associations Now

OCTOBER 18, 2016

Slightly more than half of respondents to the Alliance for Nonprofit Management’s new board chair survey said they hadn’t had any formal training before taking the role. Instead, they often learned by observing prior board chairs or consulting the CEO. Nonprofit board chairs play a critical role governing in their organizations. So how do volunteer leaders prepare for that lofty position?

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Report Survey Leadership Resources 75

SilkStart

OCTOBER 18, 2016

Whether you’re holding a vote for new board members or just a policy change, you can use SilkStart’s built-in Groups feature to facilitate board elections or tally poll results – a great example of how our member management software helps you conduct all of your association’s activities in one place. SilkStart lets you create Groups (like a Forum) that your members may join.

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Maine Software Review Examples 40

Associations Now

OCTOBER 18, 2016

Rather than letting seats remain empty, theaters around the country will now allow Dramatists Guild of America members to take in a play for free. The idea is intended to enable struggling playwrights to take part in an important formative experience they otherwise could not afford. If the world of theater didn’t have playwrights, we wouldn’t have the amazing stories that define the industry’s hugely successful productions.

New York City 71

New York City New York America Price 71

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Associations Now

OCTOBER 18, 2016

Over the last year, the Washington Restaurant and Lodging Associations have been operating together, though independently. This month, they finalized their merger with a new name. Our new association will help our members meet challenges, find solutions, and provide more opportunities for innovation, collaboration, and outreach than ever before. After operating under a joint agreement for the last year, the Washington Restaurant Association (WRA) and the Washington Lodging Association (WLA) have

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Washington Innovation Industry Revenue 63

Associations Now

OCTOBER 18, 2016

The Advanced Medical Technology Association hopes to leverage its members as a way to reduce prices on common services and equipment. What is it? There’s always strength in numbers, and that’s the idea behind the new purchasing-group benefit offered by the Advanced Medical Technology Association. AdvaMed, which is working with Biocom Purchasing Group to offer the service, will work with suppliers around the medical device industry to improve prices for everyone.

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Discount Price Cost System 55

Associations Now

OCTOBER 18, 2016

A prominent programming community’s aggressive attempt to remake the resume for the modern day is an idea associations should borrow from—liberally. Last week, the technology knowledge base Stack Overflow introduced a provocative idea. It’s one that I think a lot of associations should look very closely at. Stack Overflow, for those who aren’t aware, is best known by programmers as the site you end up at when you have a question about why a piece of code isn’t working , o

Technology 77

Technology Products Review Course 77

Associations Now

OCTOBER 18, 2016

Despite raising its prices, Netflix actually saw a huge surge in subscribers during its most recent quarter. The reason? It offset the increase with additional value. Also: The roller coaster of event emotions. Sometimes, price increases can scare away your members. But they don’t have to—especially if your benefits remain worth the cost. Case in point: Netflix.

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Price Event Planning Cost Marketing 61

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