Wed.May 01, 2019

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How to Build Membership Engagement Through Technology and Data

HighRoad Solution

Technology doesn’t just make it easier for associations to connect with their members – it also makes it possible to measure how connected members feel to the association.

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Daily Buzz: Create a Cohesive Community Strategy

Associations Now

Leverage your association’s community by connecting online groups to your organization’s larger mission. Also: Unless board practices change, gender equality won’t happen until 2055. Associations cultivate communities, whether they are happening online, in person, or both. And no matter what arena members engage in, each community should feed into the others and support the larger mission of the organization.

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April Update: How to Learn About Fundraising, Marketing & Management for Free

Wild Apricot

This month's newsletter covers the best free webinars on the internet, how to get an SSL certificate for free, and 3 new event registration hacks.

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8 Reasons Your Customer Support Improves with an Online Community

Higher Logic

In today's global economy, you're no longer competing with just the businesses in your town. You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. You need a way to differentiate yourself outside of product and price, which can only be tweaked so much. Smart businesses that find themselves in this situation turn to customer support as the differentiator.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Curious About SMS Marketing? These Three Strategies Could Get You Going

Associations Now

SMS marketing has been around a while, and holds lots of appeal due to its higher engagement and relatively low cost. But adding text to your repertoire requires strategic thinking and careful timing. In a world where emails can be easily ignored and snail mail can get costly to send, it’s easy to see the appeal of the text message as a form of member engagement.

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Does Your Association Need a Dedicated Day, Week, or Month?

Associations Now

From the silly to serious, days surrounding a cause or industry can help associations raise awareness, bolster goodwill, and even increase funding. Everyone has seen unusual “holidays” or awareness days mentioned in the news. There are serious ones, like World Narcolepsy Day, and silly ones, like National Onion Ring Day. Have you ever wondered who declared these days, or if it’s something your association should be doing?

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Are Airline Subscription Add-Ons Worth Your Time?

Associations Now

Whether for wireless or an annual discount on baggage, air travelers these days are faced with an array of add-ons. Are they worth paying for, or should you stick to paying as you go? You may only be on the plane for a few hours, but that repetitive on-and-off that frequent business travelers do might have them thinking of paying for some extra perks.

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