How’s Your Pricing Strategy?
Associations Now
DECEMBER 16, 2018
Success in some areas can lead to a false sense of satisfaction. A closer look can reveal where you might be leaving money on the table. No money, no mission, the old line in nonprofitdom goes. Alas, that line contains no guidance on how, exactly, to earn that money. And, more precisely, how to price what you’re selling. But if you’re struggling with that issue, you’re not alone.
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