Eric Lanke

APRIL 17, 2017

I recently attended my association's trade show. It's a major event for our industry, taking place only once every three years and co-located with the much larger trade show of one of our industry's key customer markets. Our association staffs its own exhibit booth in the middle of the show floor. It's a large island space, designed with plenty of cushioned carpet and comfy chairs to provide a refuge for our members who are staffing their corporate exhibit booths all around us.

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Association Success

APRIL 17, 2017

Why do we ask our members to spend money to buy more things? For a number of years, I’ve heard conversations about “changing membership models.” This is a difficult discussion to have across individual membership societies and trade associations because who joins (individual v. company) in each model dictates the types of membership categories and/or access provided.

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Associations Now

APRIL 17, 2017

One association uses six guiding principles to make sure that leaders from multiple countries can speak in one voice. Board members don’t have to agree on everything. But they do have to agree on the terms by which they’ll be disagreeing. That’s something Magdalena N. Mook, executive director and CEO of the International Coach Federation, has thought a lot about when working with her board.

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Smooth The Path

APRIL 17, 2017

Have you ever scheduled plane flight months in advance with a departure so early it forces you to get up at 3 AM on what will be a busy and important day? At the time of booking you think, it is a little early, but this will be okay. I will rest, I will pack in advance, I will get plenty of sleep, and I will be fine! The day of the trip arrives, you are feeling tired and ragged, and you find yourself cursing your past-self.

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Member Engagement

Associations Now

APRIL 17, 2017

Using Facebook’s live-streaming capabilities, the Association For Creative Industries has taken a meeting-based education session and made it accessible year-round. On the tradeshow floor at its most recent annual meeting, Creativation 2017, the Association For Creative Industries launched its iDiscover Chats, 15-minute informative presentations and discussions led by business experts.

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Associations Now

APRIL 17, 2017

Earth Day isn’t a new event by any means, but it is just around the corner on April 22. Here are five Earth Day events and ideas that could offer inspiration for keeping your own events fresh. After the 1969 oil spill in Santa Barbara, California, Senator Gaylord Nelson helped establish the first Earth Day in 1970. What started as a grassroots environmental education movement has since transformed into a day of action.

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MatrixG

APRIL 17, 2017

Every day, we hear about another big data breach. Last year, Yahoo! revealed that 500 million user accounts had been breached. eBay had 145 million accounts compromised. The numbers are getting so big, we’re numb to them. In some cases, sensitive data was leaked.

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Associations Now

APRIL 17, 2017

AHA is expanding the reach of its Get With the Guidelines Program to improve the ways that hospitals in the United Arab Emirates treat heart disease and stroke. The program could help UAE meet an ambitious World Health Organization goal. A quality improvement program of the American Heart Association/American Stroke Association (AHA/ASA) called Get With the Guidelines , which is well established in the United States but has not been implemented elsewhere, is expanding to the United Arab Emirates

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Associations Now

APRIL 17, 2017

With the treatment of United Airlines passenger David Dao putting negative attention on airline practices, industry groups are making the case that the practice of overbooking—which is getting additional scrutiny as a result of the incident—has an important place. Last week’s saga of United Express Flight 3411, in which a passenger was dragged out of his seat in favor of a United employee, has put a lot of attention on the airline’s evolving public relations.

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Associations Now

APRIL 17, 2017

An organization gives voice to African-American women of the Civil War era. Also: how to create a culture of active employee engagement. Today is Emancipation Day in Washington, DC, a city holiday marking the abolition of slavery in the District. And last week, as part of their Emancipation Day commemoration, members of the Female Re-Enactors of Distinction (FREED) donned period-era dress and delivered powerful monologues about the “nameless, faceless” women of the Civil War to an audience of go

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