Tue.Jun 20, 2017

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Three Top Takeaways from the 2017 State of Community Management Report

Higher Logic

How does your community stack up against all the rest? Are your ‘best practices’ really the best? Many people in the community industry look forward to the findings in The Community Roundtable’s annual State of Community Management (SOCM) report, which helps guide their community efforts, ensures they keep up on the latest trends and keeps them competitive in the marketplace.

Report 249
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Association event personas 101.

YourMembership

One-size-fits-all may work for hats, but it won’t work for events. Your attendees expect event content—and its marketing—to address their specific needs and challenges. They won’t take the time to sift through generalized marketing to find what they’re after, and they will likely skip your association event entirely if it doesn’t resonate. So, how do.

Marketing 210
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Girl Scouts Look To Boost Interest in IT Careers With New Cybersecurity Badges

Associations Now

To inspire a familiarity and interest in cybersecurity among girls, the Girl Scouts of the USA partnered with Palo Alto Networks to create 18 new cybersecurity badges. The need for qualified cybersecurity professionals is on the rise. In fact, according to a Cybersecurity Jobs Report , there will be a shortage of 3.5 million cybersecurity professionals around the globe by 2021.

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How Much Is Nonprofit Workplace Stress Self-Inflicted?

Beth Kanter

Last week I facilitated a workshop on the Happy Healthy Nonprofit: Linking Nonprofit High Performance to Wellbeing in Santa Cruz hosted by the Community Foundation of Santa Cruz County. Part of the workshop includes an assessment and reflection about the causes of stress in the nonprofit workplace. I had participants use an online polling app to type in their answers and it generates a word cloud.

Course 68
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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Is Now the Time for Your Association to Embrace Podcasting?

Associations Now

How Associations Do Podcasting Curious to see a few examples of associations taking on podcasting within their organizations? Check out Mark Athitakis’ recent Associations Now feature on the practice. The world of online radio in general and podcasting in particular are seeing major growth, according to recent data from Pew Research Center. But in podcasting, there’s still plenty of room for things to improve, especially in terms of advertising and analytics.

Revenue 87

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Organic Trade Group Steps Up to Prevent Industry Fraud

Associations Now

In response to recent fraud incidents in the organic food industry, the Organic Trade Association is upping its advocacy efforts to stop violations. Following a recent Washington Post report that found that millions of pounds of corn and soybeans imported from Turkey and labeled “USDA Organic” did not meet the necessary requirements of the label, the Organic Trade Association is taking steps to combat industry fraud.

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Groups Warn of Summer Risks for Teen Drivers

Associations Now

With a whole lot of extra time on their hands—and those hands behind the wheel for the first time—teens face a higher risk of car crashes during the summer months, according to AAA. One group is hoping to fight this trend with a new campaign. Just because summer’s getting into overdrive doesn’t mean teens should follow suit. In fact, auto industry groups warn that the summer months are particularly worrisome for first-time drivers, who are often quite new to the road.

Tips 63
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Tuesday Buzz: Are Your Events Digitally Secure?

Associations Now

Hackers may try to ruin your next event. Here’s how to secure your meeting data. Also: Don’t let this excuse be the reason your employees are working remotely. Cybersecurity hacks are all over the news lately. Fraudsters are targeting credit card information, but any hacked personal data can lead to identity theft or worse. It’s now more pressing than ever that associations do everything they can to protect their members’ data. “Data is becoming more valuable, and even smaller organization

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Is Social Crowdsourcing Good for Philanthropy, Anyway?

Associations Now

Jeff Bezos’ unprecedented decision to ask the world how he should spend his $85 billion on philanthropic causes directly through a tweet drew a lot of attention and some criticism. But it did present an interesting way to think about how organizations can draw awareness to fundraising needs. If you were about to become the world’s richest person, how would you handle the inevitable question of how to give away your formidable wealth?

Detroit 97
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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more